Director of Demand Generation

🔥 4 minutes ago

🇺🇸 United States – Remote

💵 $155k - $185k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Fictiv

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

🚘 Automotive

📦 Logistics

🏥 Healthcare

💰 $100M Series E on 2022-05

Automotive • Logistics • Healthcare

Fictiv is a digital manufacturing platform that focuses on eliminating bottlenecks in new product development by providing an integrated network of people, processes, and platforms for sourcing custom parts. It offers a wide range of manufacturing capabilities, including CNC machining, injection molding, 3D printing, and more. Fictiv serves various industries such as aerospace, automotive, consumer products, medical, and robotics, aiming to accelerate development times and improve the quality of parts while providing transparency and control through instant quoting and order tracking.

📋 Description

• Oversee the demand generation strategy and acquisition engine • Report directly to the Vice President of Growth Marketing • Own lead generation and lead nurturing strategies from first touch to purchase • Build and optimize multi-channel acquisition programs across organic and strategic channels • Partner with the Director of Performance Marketing on paid channel strategy and execution • Manage, align, and forecast acquisition budgets with a clear ROI framework • Develop the acquisition roadmap, identify new opportunities, and scale high-performing channels • Drive top-of-funnel volume through strategic programs, organic channels, and new experiments • Explore and validate new channels and develop supporting assets with internal teams • Partner with Sales to maintain MQL quality standards and ensure follow-up • Own acquisition-sourced pipeline and revenue targets in partnership with Sales • Manage the funnel, diagnose drop-off points, and improve conversion • Align Marketing and Sales on targeting, qualification, and revenue goals • Track KPIs including MQLs, signups, new accounts, and revenue • Partner with lifecycle and product marketing to improve activation and early customer conversion • Optimize signup-to-SQL and signup-to-first-value rates • Present insights, forecasts, and recommendations to senior leadership • Run multiple campaigns simultaneously with prioritization and team coordination • Operate as a senior individual contributor with influence across Growth, Sales, and Product • Oversee creation of ads, landing pages, content, and other demand-generation materials • Manage agency and vendor relationships as needed

🎯 Requirements

• Proven experience driving acquisition programs at scale in fast-moving, high-growth, or startup environments • Ownership of multi-channel growth strategies with responsibility for revenue impact • Strong analytical ability; comfortable with experimentation, attribution, and funnel analysis • Experience running high-tempo experimentation cycles across channels, messaging, and conversion points • Ability to operate independently and in ambiguity, prioritizing speed and learning over perfection • Ability to partner effectively with sales and build alignment across teams • Ability to tailor acquisition strategies by ICP, industry, and buying persona • Experience developing creative assets and working with content and design partners • Strong communication skills • A mindset focused on iteration and measurable impact

🏖️ Benefits

• Competitive medical, dental, and vision insurance • 401K plan • Parental leave programs • Paid volunteer days