Senior Paid Social Specialist

🕒 September 22

🏄 California, New York – Remote

🏄 California – Remote 🗽 New York – Remote

💵 $80k - $154k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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GoodRx

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2011

💼 Consulting

🛡️ Insurance

📦 Logistics

💰 $100M Private Equity Round on 2020-09

Consulting • Insurance • Logistics

GoodRx is a company that helps consumers in the United States save money on their prescription medications. They provide a platform that allows users to compare drug prices and find the lowest costs at pharmacies in their area. GoodRx aims to make prescription medications more affordable for individuals by offering discounts and coupons.

📋 Description

• Manage end-to-end execution of paid social, including campaign setup, targeting, budget pacing, optimization, QA, and performance reporting • Develop campaign strategies and recommendations aligned with business objectives, audience needs, and acquisition goals • Monitor campaign performance and identify opportunities to improve efficiency, scale, and results • Develop and execute testing plans across audiences, creative, placements, bidding strategies, and other campaign variables • Partner with Creative and Integrated Marketing teams to develop and test social-first creative • Translate performance results into actionable creative insights • Analyze campaign and customer acquisition performance using CPM, CPA, CAC, conversion rates, and LTV • Partner with Data and Analytics teams on incrementality testing, attribution, MMM, and platform measurement solutions • Translate campaign results and learnings into performance insights and recommendations for Marketing stakeholders • Maintain campaign documentation, QA standards, and platform best practices • Stay current on digital media platforms, capabilities, privacy requirements, and industry trends • Collaborate with cross-functional partners and share digital media expertise and best practices • Report to the Senior Director, Digital Marketing

🎯 Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business, Analytics, or a related field • 5+ years of related Marketing experience • 3-4 years of Paid Social experience • Strong hands-on experience managing paid social campaigns across Meta, Reddit, Pinterest, and TikTok • Strong knowledge of campaign setup, tagging, QA, optimization, analysis, and reporting • Understanding of attribution, incrementality, MMM, server-to-server integrations, and CAPI • Strong understanding of customer acquisition funnels, online and offline conversions, CPM, CPA, CAC, and LTV • Ability to analyze campaign performance, identify trends and issues, and develop actionable recommendations • Strong attention to detail and disciplined campaign QA and documentation • Strong Excel and analytical skills • Effective written and verbal communication skills • Strong cross-functional collaboration skills • Creative and solutions-oriented mindset • Ability to review and comply with Company safety and security policies and procedures • Nice to have: experience in healthcare, health tech, or another regulated industry • Nice to have: experience with AI-assisted marketing workflows or automation • Nice to have: experience with advanced marketing measurement • Nice to have: Meta Blueprint or other relevant digital media platform certification

🏖️ Benefits

• Annual cash bonuses or commission • Annual equity grants • Medical, dental, and vision insurance • 401(k) with a company match • ESPP • Unlimited vacation • 13 paid holidays • 72 hours of sick leave • Mental wellness programs • Financial wellness programs • Fertility benefits • Generous parental leave • Pet insurance • Supplemental life insurance for you and your dependents • Company-paid short-term and long-term disability • Reasonable accommodations for candidates with disabilities during the recruiting process

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