Senior Paid Media Manager

🔥 8 minutes ago

🦀 Maryland – Remote

🦀 Maryland – Remote

💵 $99.9k - $135k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Choice Hotels International

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1939

✈️ Travel

💼 Consulting

📦 Logistics

Travel • Consulting • Logistics

Choice Hotels International is a prominent hospitality company specializing in hotel franchising. Known for its diverse portfolio of hotels, they focus on providing a wide range of accommodations, from upscale to economy. Choice Hotels is also involved in supporting local communities through its programs like 'Your Community, Your Choice. ' With a commitment to diversity, equity, and giving back, Choice Hotels aims to create rewarding career paths for its associates while contributing positively to society. The company also focuses on developing hotel ownership opportunities for underrepresented entrepreneurs.

📋 Description

• Serve as a strategic business partner to key stakeholders with recommendations on media investment strategy, channel mix, optimization approaches, and performance opportunities • Lead development and execution of full-funnel paid media strategies across Search, Metasearch, Social, Display, Video, CTV, OLV, Programmatic, Audio, and DOOH channels • Develop integrated media plans and investment recommendations based on business objectives, market opportunities, and performance insights • Partner with internal teams and external agencies to align media strategies with business goals, audience targets, and creative execution • Monitor campaign performance, analyze results, and translate findings into recommendations that improve ROI and business outcomes • Drive continuous improvement through testing, experimentation, measurement frameworks, attribution strategies, and optimization initiatives • Provide thought leadership on media trends, emerging technologies, and innovative opportunities • Lead relationships with media agencies, publishers, and technology partners • Manage media budgets, forecasts, spend pacing, and allocation strategies

🎯 Requirements

• 8+ years of experience in paid media, performance marketing, or related digital marketing disciplines • Hands-on experience across Paid Search, Paid Social, Programmatic Display & Video, Metasearch, Audio, and DOOH media channels • Experience working in agency and/or in-house marketing environments preferred • Proven experience leading complex programs, influencing stakeholders, and driving business outcomes without direct authority • Experience operating as a senior individual contributor with accountability for strategic initiatives and measurable business results • Hands-on experience with Google Ads, Meta Ads Manager, DV360, and The Trade Desk • Working knowledge of Google Marketing Platform and Adobe Analytics • Experience with attribution modeling, media measurement frameworks, and incrementality testing methodologies • Strong proficiency in Microsoft Excel and presentation software • Strategic thinking and business partnership skills • Strong analytical and problem-solving capabilities • Exceptional written, verbal, and presentation communication skills • Ability to influence stakeholders and build strong cross-functional relationships • Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment • Ownership mindset, intellectual curiosity, and commitment to continuous improvement • Bachelor's degree in Marketing, Business, Communications, or a related field or an equivalent combination of education and relevant work experience • Note: This role is not eligible for visa sponsorship now or in the future • Occasional travel to Choice Hotels headquarters, approximately 4-6 times per year

🏖️ Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage • Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance • Financial benefits for retirement and health savings • Employee recognition programs • Discounts at Choice hotels worldwide • Home office work arrangement with virtual connection via Zoom • Possible required travel depending on the role