Associate Director, Paid Search

🔥 0 minutes ago

🏄 California, Florida, +2 more states – Remote

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💵 $80k - $120k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

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👻 Ghost score 0%

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Logo of Zeta Global

Zeta Global

1001 - 5000 employees

Founded 2007

💼 Consulting

📦 Logistics

✈️ Travel

💰 Post-IPO Debt on 2024-09

Consulting • Logistics • Travel

Zeta Global is an AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to acquire, grow, and retain customers more efficiently. The Zeta Marketing Platform (ZMP) offers a comprehensive suite of tools, including data management, customer data platforms (CDP), email service providers (ESP), and digital signal processing (DSP), to create individualized customer experiences and improve marketing outcomes. Zeta emphasizes omnichannel marketing, customer intelligence, and data-driven marketing strategies, partnering with brands, agencies, and publishers worldwide to accelerate brand growth and engagement. Their platform is designed to tackle complex marketing challenges with solutions for customer acquisition, growth, and retention through predictive AI and actionable consumer data.

📋 Description

• Serve as the primary client contact for paid search strategy and performance discussions • Develop and present strategic roadmaps, testing plans, and growth opportunities tailored to client goals • Proactively identify optimization and innovation opportunities across accounts • Oversee end-to-end paid search campaign execution, including account setup, budget pacing, optimization, and reporting • Actively manage campaigns across Google Ads, Google Ads Editor, Microsoft Ads, and SA360 • Establish testing frameworks and innovation pipelines • Translate insights into actionable next steps that drive measurable client impact • Collaborate with internal teams to align campaign execution with client objectives • Mentor junior team members and ensure best practices are applied • Deliver clear, data-driven performance reports and insights to clients • Recommend testing strategies, budget allocation shifts, and bid strategy adjustments • Ensure reporting accuracy, consistency, and timeliness

🎯 Requirements

• 5+ years of relevant paid search experience • Hands-on experience managing monthly campaign budgets of $500k+ • Experience with Google Ads, SA360, Microsoft Ads, and Google Ads Editor • Meticulous attention to detail • Experience with GA4 (preferred but not required) • Experience with Shopping, Vehicle Ads, and Performance Max campaigns (preferred but not required) • Google Ads and Microsoft Ads certification (preferred but not required)

🏖️ Benefits

• Unlimited PTO • Excellent medical, dental, and vision coverage • Employee Equity • Employee Discounts • Virtual Wellness Classes • Pet Insurance

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