Senior Performance Marketing Manager – SEM

🔥 3 hours ago

🐊 Florida, New York – Remote

🐊 Florida – Remote 🗽 New York – Remote

💵 $87.4k - $166.6k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Unity

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2005

🏭 Manufacturing

💼 Consulting

📣 Marketing

Manufacturing • Consulting • Marketing

Unity is a leading platform providing tools and services for creators to build games, apps, and immersive experiences. With high-quality graphics, multi-platform support, and AI enhancements, Unity empowers developers in video gaming and other industries like manufacturing. Unity offers services such as Unity Engine, Unity Cloud, and Unity Grow, which include real-time 3D creation, user acquisition, and game monetization. The company also provides extensive resources, community support, and professional training for creators at all levels. Through its success plans and developer resources, Unity aids in solving complex problems and bringing ideas to life for gaming and enterprise professionals.

📋 Description

• Own SEM strategy, execution, and optimization across Google and Bing, including keyword strategy, bidding, ad copy, landing page alignment, and budget management • Build and manage campaigns across multiple business units with distinct audiences and goals • Define and report on SEM KPIs • Translate performance data into actionable insights for marketing and business stakeholders • Partner with performance marketing teammates on integrated paid media strategy • Contribute search expertise to broader channel planning conversations • Work with content, demand generation, and product marketing to ensure message consistency from search ad to landing page • Stay current on search trends, platform changes, and AI-driven search shifts

🎯 Requirements

• 5–8 years of hands-on SEM experience • At least 2 years in both a B2B and B2C environment • Deep expertise in Google Ads and Microsoft Advertising • Strong grasp of attribution, bidding strategies, and campaign architecture • Ability to pull reporting, identify trends, and communicate insights to stakeholders • Familiarity with paid social and programmatic ecosystems • Strong communication and cross-functional collaboration skills • Experience with marketing automation and CRM platforms such as Salesforce or Eloqua is a plus • Experience with Semrush, Profound, and SA360 • Sufficient knowledge of English for professional verbal and written exchanges

🏖️ Benefits

• Equity awards • Annual discretionary bonuses or sales commissions • Comprehensive health, life, and disability insurance • Commute subsidy • Employee stock ownership • Competitive retirement/pension plans • Generous vacation and personal days • Leave and family-care programs for new parents • Office food snacks • Mental Health and Wellbeing programs and support • Employee Resource Groups • Global Employee Assistance Program • Training and development programs • Volunteering and donation matching program