Senior Director, Paid Social B2B

🕒 September 17

🇺🇸 United States – Remote

💵 $142k - $160k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 1%

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Serve as a senior strategic partner and embedded extension of the client’s marketing organization, owning the B2B paid social roadmap • Translate complex buyer journeys into actionable, data-informed campaign strategies • Lead and develop the team responsible for paid social activation and account management • Guide multi-stage funnel strategies, including content amplification, gated asset promotion, event campaigns, ABM programs, and retargeting • Partner with analytics, paid search, and programmatic leads to deliver cohesive demand generation programs • Drive platform innovation across LinkedIn, Meta, Reddit, X, and niche B2B environments • Evaluate intent-based targeting, CRM list matching, and firmographic segmentation opportunities • Connect paid social performance to pipeline and revenue metrics via Salesforce, HubSpot, Marketo, or Pardot integrations • Mentor and upskill the team on B2B best practices, audience strategy, creative sequencing, messaging frameworks, and performance analysis • Refine onboarding and training processes for new hires • Collaborate with business development on B2B pitch strategy, POV creation, and competitive analysis • Report on retention, growth, new business, and cross-sell metrics to senior leadership • Represent the agency in webinars, industry events, and internal enablement sessions as a B2B social thought leader

🎯 Requirements

• 8+ years of experience in paid social media advertising, with significant focus on B2B or lead generation campaigns targeting enterprise or SaaS decision-makers • Proven ability to build and optimize full-funnel B2B programs that drive measurable business outcomes (pipeline, MQLs, SQLs, CAC efficiency) • 2+ years of leadership experience managing and mentoring social or media professionals • Deep understanding of LinkedIn Ads, Meta, and other B2B-relevant platforms, including audience segmentation, lookalike modeling, and account-based strategies • Experience with B2B data and analytics ecosystems (Google Analytics, Salesforce, HubSpot, Demandbase, 6sense, or similar) • Strong command of creative strategy and testing frameworks tailored to professional audiences and complex buying committees • Working knowledge of Smartly, Google Ads Manager, and advanced automation tools for social optimization and reporting • Excellent written and verbal communication skills with the ability to translate platform insights into C-suite business language • Bachelor’s degree in Marketing, Business, Analytics, or a related field • This position may be performed remotely in most states within the US, with some exclusions • This position is not eligible for immigration sponsorship

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits

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