Senior Demand Generation Manager

🕒 September 18

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

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Kestra

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2022

☁️ SaaS

🤖 Artificial Intelligence

🏢 Enterprise

SaaS • Artificial Intelligence • Enterprise

Kestra is an open-source orchestration platform for data, AI, and infrastructure workflows. It is event-driven, language-agnostic, and built for enterprise scale, offering declarative YAML workflows, an API-first design, CI/CD-native features, and 1800+ plugins to integrate cloud, data, infra and SaaS tools. Kestra ships as self-hosted (Docker/Kubernetes) and a managed cloud edition, and provides enterprise capabilities (SSO, RBAC, audit logs, multi-tenancy, isolated workers) alongside AI-native features like RAG pipelines, agents, and a Copilot to operationalize and govern AI workflows.

📋 Description

• Build and own the demand-generation plan against Kestra's enterprise go-to-market strategy • Establish program and pipeline targets with the Head of Marketing and Sales • Build Kestra's enterprise account-tiering model and target-account priorities • Coordinate outbound campaigns across Marketing, Growth Engineering, and Business Development • Identify open-source deployments with production-scale, multi-user, enterprise-shaped usage • Build multi-threaded account programs engaging technical, operational, and economic buyers • Design and run integrated campaigns across paid media, content, email, webinars, and events • Run paid acquisition directly in LinkedIn Ads and Google Ads, including targeting, creative testing, and spend pacing • Shape account-based and competitive-displacement strategy • Own execution of the flagship legacy-displacement campaign • Own landing pages, nurture copy, and conversion paths • Coordinate contact-level outreach with Business Development • Build nurture and lifecycle programs moving prospects and self-serve users toward enterprise conversations • Improve conversion across the funnel • Instrument programs and attribute contribution to pipeline • Report qualified accounts, pipeline generated and progressed, and program efficiency • Own demand-generation budget and channel allocation • Manage agencies and partners where appropriate • Partner with Sales, Product Marketing, Developer Advocacy, and Growth Engineering • Report to the Head of Marketing

🎯 Requirements

• Typically 6+ years in demand generation, growth, or account-based marketing in B2B SaaS • Direct ownership of pipeline targets and outcomes • Experience with multi-channel campaigns across paid, content, email, and events • Experience with lifecycle and nurture programs • Experience with ABM strategy • Experience with marketing-to-sales handoff • Hands-on experience building and running campaigns in LinkedIn Ads and Google Ads • Ability to explain campaign changes and their effects on acquisition efficiency, account engagement, or pipeline • Ability to automate and treat campaigns as experiments • Comfort partnering with a technical growth-engineering function rather than owning tooling end to end • Analytical rigor, including pulling data, building views, and interrogating pipeline reports • Ability to use AI tools, verify claims against primary sources, and review outputs critically • Familiarity with developer-led, open-source, or product-led motions, or ability to learn one quickly • Ability to operate independently with urgency and ownership in fast-scaling environments • Genuine respect for the open-source community

🏖️ Benefits

• Competitive compensation • Performance bonus • Equity • Medical insurance • Dental insurance • Vision insurance • Employer-paid life insurance • Employer-paid disability insurance • 401(k) • Fully remote work • Home-office budget • Equipment budget • Learning budget • Conference budget • Paid time off • Company holidays • Parental leave • Some travel to customer and industry events and company off-sites

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