Lead Paid Search Strategist

🔥 17 minutes ago

🇺🇸 United States – Remote

💵 $92k - $105k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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OuterBox

WebsiteLinkedInAll Job Openings

201 - 500 employees

📣 Marketing

🛍️ eCommerce

🤝 B2B

Marketing • eCommerce • B2B

OuterBox is a U. S. -based, full-service digital marketing and eCommerce agency founded in 2004 that delivers SEO, paid search (PPC), conversion rate optimization, email marketing, and custom eCommerce website design and development. With 250+ in-house team members and 1,000+ clients, they specialize in eCommerce platforms (Shopify, WooCommerce, Magento, BigCommerce), enterprise and B2B/B2C SEO, AI-driven SEO/GEO, analytics, and integrated digital marketing strategies to drive traffic, leads, and online revenue.

📋 Description

• Develop and execute SEM strategies aligned with client objectives • Conduct keyword research and competitive analysis • Create and manage campaign budgets and forecasts • Develop testing roadmaps and continuously evolve clients' SEM programs • Develop Quarterly Business Reports with highlights and upcoming testing priorities • Stay informed about industry trends, algorithm updates, and emerging technologies • Create, optimize, and manage PPC campaigns on Google Ads, Bing Ads, and other platforms • Write and optimize ad copy for click-through rates • Set up and optimize landing pages for conversion rate optimization • Implement A/B tests and other optimization strategies • Lead and mentor a team of Paid Search Strategists • Delegate tasks, set performance goals, and provide guidance • Conduct team meetings and training sessions • Monitor and analyze campaign performance using analytics tools • Generate reports tracking KPIs and campaign effectiveness • Provide insights and recommendations for continuous improvement • Communicate regularly with clients about business goals and objectives • Present campaign results, insights, and recommendations to clients • Address client queries and concerns • Recommend and implement new strategies and tools • Occasionally travel to meet clients or attend industry conferences • Perform other duties as assigned

🎯 Requirements

• Bachelor's degree in Marketing, Advertising, Business, or related field • Proven experience, typically 5+ years, in Search, Shopping, and Performance Max campaign management • Certification in Google Ads and other relevant digital advertising platforms • Strong analytical skills and proficiency in data analysis tools • Excellent communication and presentation skills • Leadership and team management experience • Proficiency in SEO is a plus • Familiarity with web analytics tools like Google Analytics • Must be located in the USA • Unable to sponsor or take over sponsorship of an employment Visa

🏖️ Benefits

• Generous paid time off • Healthcare coverage • 401(k) & Retirement Savings • Flexible Scheduling • Remote-First Culture • Professional Development • Employee Referral Program • Additional perks designed to help employees stay healthy, productive, and fulfilled