Senior Growth Marketing Manager – Paid Social

🔥 12 hours ago

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Thrive Market

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2013

🛍️ eCommerce

🍽️ Food & Beverage

👥 B2C

💰 $20M Convertible Note - Thrive Market on 2019-10

eCommerce • Food & Beverage • B2C

Thrive Market is a membership-based online retailer that offers discounted, health- and sustainability-focused groceries, pantry staples, personal care, supplements, baby and pet products, and household essentials. The service personalizes product selection to customers' dietary needs and preferences (e. g. , organic, gluten-free, high-protein, low-sugar), emphasizes strict product standards (non-GMO, no artificial flavors/colors, no synthetic preservatives, etc. ), and provides scheduled delivery and repeat-order capabilities. Thrive Market also runs a social-impact component—sponsoring one-year memberships for people in need, accepting SNAP EBT, and donating healthy groceries and disaster relief funds.

📋 Description

• Own paid social acquisition strategy and performance, with Meta as the primary channel • Set channel-level strategy, testing priorities, and optimization approach to drive efficient, scalable growth • Manage and scale multi-million-dollar paid social budgets while ensuring performance against core acquisition KPIs • Lead ongoing experimentation across audiences, creative, formats, and bidding strategies • Establish and maintain structured creative testing frameworks that translate into repeatable performance gains • Analyze performance and creative data to identify drivers, risks, and growth opportunities • Synthesize insights into recommendations and actions across media buying and creative development • Partner with analytics, creative, and tech teams to improve measurement, efficiency, and execution • Monitor platform changes, industry trends, and competitive dynamics, applying relevant insights to strategy • Communicate performance, learnings, and next steps to cross-functional stakeholders • Report to the Senior Manager of Member Growth • Travel to Thrive Market HQ in Los Angeles, California, twice a year for all-company summits

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field • 6+ years of experience in performance or growth marketing, with deep expertise in paid social • Extensive hands-on experience managing Meta campaigns at scale; experience with TikTok, Snapchat, and Google is a plus • Proven track record of managing and scaling multi-million-dollar performance marketing budgets • Strong analytical skills with the ability to translate complex data into clear, actionable insights • Demonstrated experience leading structured creative testing programs and influencing creative direction • Experience in subscription and/or e-commerce businesses; health, grocery, or wellness experience is a plus • Strong communicator who can clearly articulate performance drivers, trade-offs, and recommendations • Comfortable operating with ambiguity and taking ownership in a fast-paced environment • Curiosity, pragmatism, and motivation to continuously improve performance through testing and iteration • Employees must be based in the United States throughout employment

🏖️ Benefits

• Comprehensive health benefits (medical, dental, vision, life and disability) • Competitive salary (DOE) + equity • 401k plan • 9 Observed Holidays • Flexible Paid Time Off • Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences • Ability to work in our beautiful office in Playa Vista • Free Thrive Market membership with exclusive employee discount • Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform • Stock Options • Health & Wellness Benefits • Flexible PTO • Company-paid travel to the Los Angeles, California HQ twice a year for all-company summits