B2B Demand Generation Leader

🕒 September 21

🌐 United States, Poland, +2 more countries – Remote

🇺🇸 United States – Remote 🇵🇱 Poland – Remote 🇷🇴 Romania – Remote 🇺🇦 Ukraine – Remote

💵 $180k - $220k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

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airSlate

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

📦 Logistics

📣 Marketing

💰 $51.5M Series B on 2022-06

Consulting • Logistics • Marketing

airSlate is a software company that empowers users to create, innovate, automate, and digitally transform their workflows. The company focuses on developing solutions that enhance productivity and streamline processes for various organizations.

📋 Description

• Build and lead airSlate’s B2B demand-generation function and team across the portfolio, initially prioritizing SignNow and AltaFlow • Design and execute integrated ABM, lead-generation, and nurture programs for SMB, mid-market, and selected enterprise buyers • Jointly set MQL, sourced-pipeline, and funnel-conversion targets with Sales, RevOps, and each business unit • Own delivery against MQL, sourced-pipeline, and funnel-conversion targets • Define and improve target-account selection, qualification, lead scoring, routing, handoff, and follow-up SLAs with Sales and RevOps • Partner with GTM Leaders, PMMs, and Campaign Strategy to translate ICP, positioning, and business priorities into campaigns and sales-ready assets • Instrument attribution and report conversion from demand source through sales-accepted opportunity • Optimize performance by campaign, source, segment, and product • Assess current people, processes, and technology • Redeploy and hire talent as appropriate • Build repeatable operating cadences with Marketing Ops, Data, and the CIO • Define the demand-generation strategy, select the technology stack, and create a repeatable pipeline engine scaling SignNow and AltaFlow B2B revenue

🎯 Requirements

• 8–12+ years in B2B demand generation • Direct experience building and scaling a demand-generation function from an early stage • B2B SaaS experience required • Demonstrated record of producing measurable sourced pipeline for sales-assisted SMB/mid-market and/or enterprise motions • Experience with ABM, lead generation, and nurture • Ability to define, defend, and improve MQL criteria, scoring, routing, handoffs, SLAs, and pipeline commitments • Hands-on builder and people leader able to design and run programs before the team is fully staffed • Ability to recruit, coach, and scale the organization • Strong command of modern MarTech/RevOps systems, attribution, and funnel analytics • Ability to partner on stack and data architecture • Experience in multi-product, multi-BU environments with differing GTM motions • PLG-to-sales-assisted or enterprise experience strongly preferred • Strong customer and market orientation • Executive communication skills • Fluent English • U.S. location preferred, or Western Europe with meaningful U.S. customer exposure and Eastern Time overlap • Regular travel expected • Bachelor’s degree or equivalent relevant professional experience • Document/workflow software experience is a plus

🏖️ Benefits

• Flexible working environment with remote and hybrid working options • Performance-based bonus system • Stock options • Courses, conferences, and access to learning resources • Career growth and internal mobility support • Health coverage tailored to each country • Wellness programmes and access to fitness options • Quarterly company-wide Mental Health Days • Flexibility for parents • airSlate Junior Club for kids • Company-wide family days • Pet-friendly approach • Charitable initiatives through the airSlate Care programme • Matching employee donations

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