Senior Demand Generation Manager, Network Observability

🔥 12 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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BlueCat

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

🏢 Enterprise

📡 Telecommunications

🔐 Security

💰 Secondary Market on 2022-06

Enterprise • Telecommunications • Security

BlueCat is a company that specializes in network modernization and management solutions, focusing on DNS, DHCP, and IP Address Management (DDI). It provides unified and discrete SaaS solutions to optimize and secure enterprise networks, helping with network automation, multicloud management, and threat protection. BlueCat's products are tailored for large enterprises and include features for network observability, health, and automation. The company also emphasizes security, compliance, and performance across its network infrastructure services, and it continuously adapts its offerings to support changing network requirements, such as cloud adoption and remote work trends.

📋 Description

• Strategize, execute, and optimize a data-driven demand generation campaign strategy to achieve global sales goals for Network Observability • Develop and deploy integrated marketing campaigns, including crafting strategy, aligning internal team members, and tracking key deadlines • Plan and execute the demand generation webinar program for Network Observability, including speaker communications, technical setup, promotion, dry runs, and live hosting • Develop and manage marketing strategy across direct sales, channel partners, and strategic partners • Assist with tracking and execution of conferences and field events to drive meetings and engagement • Connect marketing activities to pipeline generation through attribution reporting • Clone and quality-control programs and campaigns in marketing automation and CRM systems • Strategize and execute email nurtures and event, product-introduction, and new-offering invitations for Network Observability • Apply experimentation to drive, test, learn, and optimize marketing campaigns • Collaborate with marketers to ensure proper messaging, timing, and execution of multi-channel campaigns • Develop regional demand generation plans aligned to marketing-sourced pipeline goals • Align with SDRs on campaign results, gather feedback, and generate optimization ideas • Provide ongoing reporting, campaign insights, and pacing toward goals to stakeholders • Document processes in Confluence and SharePoint PowerPoint and project management in Monday

🎯 Requirements

• Experience and proven track record in developing cohesive multi-channel integrated campaigns • Strong project management, organizational, and communication skills • Experience working in a metrics-driven culture to measure how marketing activities contribute to pipeline generation • Ability to manage multiple projects with intertwining deadlines while staying focused on the details • Experience working in a B2B software marketing team • Understanding of multiple sales channels, including direct sales, channel partners, and alliance partners, preferred • Marketing automation experience required, including Marketo, Pardot, or HubSpot • Content marketing and demo automation management experience preferred, including PathFactory, Consensus, or Storylane • Experience strategizing, writing, creating, and measuring email nurtures • Experience planning, project managing, and executing webinar programs; Zoom Webinar or Goldcast.io preferred • Willingness and flexibility to work independently and as part of a team; experience working asynchronously • Proficiency in MS Excel or Google Sheets • Impeccable eye for detail • Experience with marketing reporting and attribution reporting preferred • Strong aptitude and/or passion for leveraging AI in day-to-day execution, planning, and reporting

🏖️ Benefits

• Medical, dental, and vision insurance • Tax advantaged accounts (HSA, FSA) • Annual Lifestyle Spending Account (LSA) • 401(k) with company matching • Paid parental leave • Vacation, personal, and wellness days • Annual learning and development budget • Eligibility to participate in the company's annual bonus program