Senior Marketing Manager, Demand Generation

🔥 16 hours ago

🇺🇸 United States – Remote

💵 $111.8k - $186.3k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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GE Vernova

WebsiteLinkedInAll Job Openings

10,000+ employees

💼 Consulting

📦 Logistics

🏭 Manufacturing

Consulting • Logistics • Manufacturing

GE Vernova is a leader in the energy sector with over 130 years of experience, dedicated to electrifying the world while decarbonizing it. The company offers a broad portfolio of energy solutions including gas, hydro, nuclear, and wind power technologies, aimed at providing reliable, affordable, and sustainable energy. With a strong focus on innovation, GE Vernova plays a significant role in reducing the carbon footprint of global power systems and supports the transition to net-zero emissions by 2030.

📋 Description

• Own end-to-end demand generation and marketing operations for GE Vernova's Enterprise SaaS Software business • Develop and execute multi-channel demand generation and ABM campaigns, including content syndication, email nurtures, direct mail, referral programs, and demo programs • Drive lead generation, pipeline growth, revenue, and opportunity creation within target market segments • Partner with product marketing, content, and creative teams to develop compelling messaging and conversion-optimized buyer-journey assets • Collaborate with Software and Controls global growth and commercial teams to operationalize campaigns and ensure enablement and communication • Own and administer the marketing technology stack, including Marketo program strategy, build, and optimization • Align Marketo with Salesforce for accurate lead flow, scoring, and routing • Manage lead scoring, routing, and lifecycle processes with sales operations • Troubleshoot sync issues and maintain data integrity between platforms • Build and maintain automated dashboards tracking campaign performance, funnel metrics, and marketing-sourced/influenced pipeline contribution • Partner with the SCS marketing team, agency partners, and central marketing team on aligned campaign execution • Optimize campaigns and refine strategies using data-driven results, A/B testing, and performance reporting • Manage timelines, budget, and resources to deliver campaigns and measurable revenue impact • Serve as a brand ambassador for consistent messaging • Report to the Sr. Global Marketing Director • Collaborate with the Controls Commercial team and align demand generation with global growth and commercial targets

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent relevant experience • 7-10 years of experience in Demand Generation and/or Marketing Operations in a B2B environment • Hands-on experience owning/administering Marketo or similar marketing automation platform • Working knowledge of Salesforce/CRM data integration • Demonstrated experience partnering with sales teams to generate qualified leads and support sales enablement processes • Ability to travel domestically/internationally as needed, approximately 20% • Enterprise SaaS or commercial software industry experience strongly preferred • Marketo Certified Expert (MCE) or similar credential preferred • Experience with ABM platforms such as 6sense or Demandbase preferred • Experience with Google Analytics or Adobe Analytics preferred • Experience growing a database organically via multiple channels preferred • Strong project management and prioritization skills • Ability to work cross-functionally in a global organization • Ability to learn new technologies, products, and systems quickly • Legally authorized to work in the United States

🏖️ Benefits

• Discretionary annual bonus • Medical coverage • Dental coverage • Vision coverage • Prescription drug coverage • Health Coach from GE Vernova, a 24/7 nurse-based resource • Employee Assistance Program with 24/7 confidential assessment, counseling and referral services • GE Vernova Retirement Savings Plan • Tax-advantaged 401(k) savings opportunity with company matching contributions • Company retirement contributions • Fidelity resources and financial planning consultants • Tuition assistance • Adoption assistance • Paid parental leave • Disability benefits • Life insurance • 12 paid holidays • Permissive time off • Professional development • Relocation assistance not provided