Senior Director of Marketing

🔥 5 minutes ago

🇺🇸 United States – Remote

💵 $140k - $190k / year

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

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Accompany Health

WebsiteLinkedInAll Job Openings

11 - 50 employees

⚕️ Healthcare Insurance

🏥 Healthcare

🌍 Social Impact

Healthcare Insurance • Healthcare • Social Impact

Accompany Health is a healthcare provider that offers comprehensive medical, mental health, and social care services, emphasizing personalized attention and supportive care. They deliver services directly to patients' homes, facilitate appointments, and provide support in navigating other healthcare needs such as housing and food access, all while ensuring their services are covered by insurance. Their goal is to create a holistic approach to health that addresses not just medical needs, but also the emotional and social factors affecting overall well-being.

📋 Description

• Shape and implement brand positioning in partnership with the PR agency • Define and sharpen the value proposition across audiences, including patients and health plans • Craft and steward a distinctive visual identity across all audiences • Drive paid media strategy across Meta, LinkedIn, and other targeted, regional, and national channels • Lead earned media strategy, including PR and social • Build and maintain the integrated marketing calendar, determining what brand creative runs and when • Manage and elevate owned channels as brand channel, including: corporate website, blog, Meta, LinkedIn, and YouTube • Own the work of moving patients from eligible to engaged through onboarding, activation and retention through direct marketing channels (mailers, SMS, outbound calls, digital) • Define the messaging strategy that targets patients at each stage of the enrollment journey • Establish marketing measurement, including dashboards and reporting. • Support the marketing roadmap, including quarterly resourcing conversations with Product and Design

🎯 Requirements

• 5-7+ years of progressive marketing and brand leadership experience, including building/scaling a marketing function, ideally in healthcare, health tech, or another regulated, mission-driven industry • Track record owning brand positioning and narrative end-to-end — strategy through paid, earned, and content execution — with measurable impact on brand awareness and demand • Experience running paid and earned media programs (e.g., Meta, LinkedIn, PR) and managing external agencies (creative, media, PR) • Experience developing content strategy and overseeing production across formats (video, written); comfort building thought leadership programs with clinical/technical SMEs a plus • Proven people leadership — able to manage, coach, and grow a small team while staying close to execution in a fast-scaling environment • Strong cross-functional collaborator — able to partner with Product, Data Science, Network, and Growth without owning it all • Experience owning a marketing budget and reporting on performance/ROI • Excellent written and verbal communication skills, adaptable across audiences and formats • Bachelor's degree in Marketing, Communications, or related field, or equivalent practical experience

🏖️ Benefits

• bonuses • equity • health insurance • benefits