
10,000+ employees
Founded 1927
🤝 B2B
🛍️ eCommerce
🛒 Retail
💰 Venture Round on 2003-01
B2B • eCommerce • Retail
Acosta is a leading sales and marketing agency that connects brands with consumers across various retail and foodservice channels. The company leverages proprietary data, integrated marketing strategies, and retail execution services to enhance brand visibility and influence purchase decisions. With over 100 years in business, Acosta helps clients navigate the complexities of both brick-and-mortar and online marketplaces, ensuring their products are positioned effectively within the competitive landscape.
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10,000+ employees
Founded 1927
🤝 B2B
🛍️ eCommerce
🛒 Retail
💰 Venture Round on 2003-01
B2B • eCommerce • Retail
Acosta is a leading sales and marketing agency that connects brands with consumers across various retail and foodservice channels. The company leverages proprietary data, integrated marketing strategies, and retail execution services to enhance brand visibility and influence purchase decisions. With over 100 years in business, Acosta helps clients navigate the complexities of both brick-and-mortar and online marketplaces, ensuring their products are positioned effectively within the competitive landscape.
• Achieve Sales Goals: Deliver principals’ objectives, including volume and sales fundamentals such as merchandising, assortment, pricing, and shelving goals at the assigned customers, all at the lowest cost. • Strategic Planning: Develop a comprehensive Customer Business Plan that aligns with the principals’ business priorities and drives long-term success. • Client Engagement: Personally call on all decision-makers at the customer to present and sell business plans, programs, and concepts that enhance business results. • Cost Management: Achieve results at the lowest possible selling cost while maximizing company revenue through brokerage, commissions, bonuses, contest earnings, and more. Oversee all manufacturers’ expenditures at the customer. • In-Store Presence: Ensure a competitively superior in-store presence in the assigned stores by calling on headquarters, supervisors, and other customer operations personnel for both direct and indirect customers. • Trade Marketing: Manage manufacturers’ trade marketing funds, process direct shipments via the Sales Support Coordinator, and leverage data to sell concepts to the customer. • Budget Adherence: Operate within the designated budget, ensuring efficient use of resources. • Proactive Communication: Maintain open lines of communication with key principals to ensure alignment and collaboration. • Retail Initiatives: Collaborate with Retail Sales Managers on major retail initiatives, including new product introductions, selling drives, and contests. • Market Knowledge: Utilize your knowledge of the customer, market, and principal to involve marketing, technology, and administrative resources in achieving objectives. • Timely Information Sharing: Provide timely information on selling priorities to Retail Sales Managers, supervisors, and shared resources in marketing, technology, and administration. • Team Collaboration: Share information and customer/principal insights with team members to build organizational capacity and drive collective success. • Technology Utilization: Utilize computer systems and technology to achieve the objectives of the Customer Business Plan and continuously develop and maintain skill levels to support the use of Acosta communication systems. • Feedback and Improvement: Provide feedback to the Team Leader and/or General Manager on ways to build organizational capacity and improve business operations. • Special Projects: Complete special projects as requested, contributing to the overall success of the team.
• **Education**: Bachelor of Arts Degree or equivalent work experience. • **Experience**: A minimum of six+ months of relevant experience in retail (CPG industry), marketing, space management, and/or resets. Sales administration or finance experience is preferred. • **Technical Skills**: Expertise in Microsoft software, including PowerPoint, Excel, Word, and Outlook, along with thorough knowledge of web-based applications. Excellent presentation and communication skills are a must. • **Project Management**: Ability to handle multiple projects simultaneously with strong organizational skills.
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