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Marketing Lead, Acquisition

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $180k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

Where this job comes from

Posted on Acquisition.com's careers page, not through a job board

First seen by Remote Rocketship 1 minute ago

Logo of Acquisition.com

Acquisition.com

11 - 50 employees

💼 Consulting

📣 Marketing

📚 Education

Consulting • Marketing • Education

Acquisition. com is a company focused on helping businesses scale from $0 to $100 million through personalized scaling roadmaps, workshops, and courses. It was founded by Alex and Leila Hormozi and has successfully grown its portfolio to over $500 million in enterprise value within four years. The firm provides various free resources like videos, eBooks, guides, templates, and downloadable content designed to aid businesses in their growth journey. Acquisition. com also offers workshops featuring keynote speakers and breakout sessions aimed at solving business-related constraints. The company's mission is to make genuine business education accessible to everyone, thereby improving the lives of all its stakeholders.

📋 Description

• Build and launch the direct-to-raise paid funnel end to end, including ads, lead magnet, opt-in page, thank-you page with booked call, nurture sequences, and Wealth Workshop downsell • Plan and buy media on Meta, Google, and YouTube against the cost-per-dollar-raised target • Test creative, audiences, and lead magnets weekly; stop underperforming initiatives and scale successful ones • Write and run email sequences for opt-in confirmations, booked-call reminders, no-show follow-ups, unfunded-commitment nurture, and deal-driven campaign pushes • Own the marketing-to-IR handoff and define qualified lead, booked call, held call, commitment, and funded capital metrics • Pace lead volume to sales representative capacity and build pre-call sequences to improve show rate and investor readiness • Route public-facing claims through Legal/Compliance and maintain a pre-approved claims and language library • Flag content touching securities marketing rules before development • Launch the direct-to-raise funnel and begin booking calls into the IR team's calendar within the first 90 days • Run the first deal-driven campaign against the existing audience within the first 90 days • Maintain a weekly funnel dashboard covering spend, opt-ins, calls booked, calls held, commitments, funded capital, cost per dollar raised, and CAC per investor • Improve cost per dollar raised, CAC per investor, funded capital growth, and booked-to-funded conversion

🎯 Requirements

• Built and run a paid funnel from ad to booked human call to closed revenue, with demonstrable spend, cost per acquisition, and timeline to target CAC • Hands-on media buying experience on Meta, Google, and YouTube • Ability to read a CAC and LTV model and make spend decisions from it • Ability to write ad copy, landing pages, and email sequences without a copywriter • Experience with high-ticket, consultative sales cycles where the close happens days or weeks after the first touch • Experience running a funnel that hands off to a human sales team and ownership of handoff metrics such as show rate and booked-to-closed • Experience marketing a regulated or high-scrutiny product, such as investments, real estate syndications, financial services, insurance, or health • Experience building legal/compliance review into the workflow • Full-time availability • Standard business hours with flexibility to align with the IR team and campaign deadlines • International eligibility through an Employer of Record • Authorization to work in the U.S. without sponsorship is asked in the application

🏖️ Benefits

• Flexible Unlimited Paid Time Off and Company-wide Holidays • Employer sponsored Medical, Dental, & Vision plans • $1,950 annual Employer HSA contribution • FSA options including dependent care • Employee assistance program and mental health resources • Employer match program for 401(k), eligible for both Traditional and Roth accounts • $1,200 annual wellness reimbursement through JOON supporting health, family care, pet care, fitness, and more • Access to a state-of-the-art gym at HQ in Las Vegas for local or visiting team members

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