Marketing Technology, Attribution Manager

Job not on LinkedIn

🔥 2 minutes ago

🗽 New York – Remote

infoinfo

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

Where this job comes from

Posted on High Roller's careers page, not through a job board

First seen by Remote Rocketship 2 minutes ago

Still open on High Roller's site. Checked 1 minute ago.

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Logo of High Roller

High Roller

11 - 50 employees

🎲 Gambling

🎮 Gaming

🛍️ eCommerce

Gambling • Gaming • eCommerce

High Roller is an online casino that offers a high-end gaming experience, specializing in VIP treatment, gaming options such as live casino and table games, and a focus on player experience. The company aims to replicate the exclusivity found in prestigious casinos like those in Las Vegas and Macau, delivering an atmosphere of luxury and sophistication to its players, regardless of their location.

📋 Description

• Run AppsFlyer, SKAN and Apple conversion value schemas day to day • Own Meta, X, Snap and TikTok CAPIs and other server-side events • Own affiliate attribution within Cellxpert • Manage postbacks and conversion events sent to advertising networks and partners • Set tracking standards and build tracking links, landing-page tracking and GTM/GA4 configurations • Identify attribution and reporting discrepancies, trace root causes and drive fixes with Engineering, BI and external partners • Own the data flow from AppsFlyer into the data warehouse • Own event feeds into Customer.io • Automate data handoffs between tools and reduce manual reporting • Write event specifications and UAT scenarios with Engineering • Establish data definitions and reporting requirements with BI • Provide accurate and consistent performance data for agency and affiliate reporting • Identify opportunities to use automation and AI to improve SQL, specifications, QA and anomaly detection • QA campaign setup across channels before launch • Build and test landing pages alongside Brand and Design • Run A/B tests across landing pages and acquisition funnels • Ensure tracking links, landing pages and campaigns meet relevant compliance requirements • Collaborate with Marketing, Product, Engineering, BI, and the Agency & Partnerships Manager to launch and measure campaigns successfully

🎯 Requirements

• 3+ years of experience in performance or growth marketing, including at least 2 years owning attribution or marketing technology • Hands-on experience running paid digital campaigns • Hands-on AppsFlyer or other MMP implementation and operational experience • Working knowledge of SKAN, conversion values, server-side events and postbacks • GTM and GA4 setup experience • Affiliate tracking experience using Cellxpert or a similar platform • Experience with landing pages, A/B testing and campaign QA • Working SQL knowledge, including joins, aggregations and reconciling multiple data sources • Comfortable reading API documentation and writing event schemas alongside engineers • Strong understanding of how marketing data moves from campaigns through attribution platforms and into a data warehouse • Strong analytical and problem-solving skills • Experience with real-money mobile products such as prediction markets, trading, fintech, sportsbooks or iGaming is strongly preferred • Customer.io or another lifecycle marketing platform experience • Experience working within legal or compliance review processes • Ability to work US remote, ideally Eastern Time hours, with flexibility around major campaigns, launches and key market moments

🏖️ Benefits

• Competitive health and welfare benefits • 401(k) retirement plan with company match • Flexible vacation policy • Home office setup reimbursement • Team events and get-togethers • Access to Wellbeing mental health support

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