Senior Segment Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

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UserTesting

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2007

💼 Consulting

📣 Marketing

☁️ SaaS

💰 Grant on 2020-11

Consulting • Marketing • SaaS

UserTesting is a platform that provides businesses with human insights on their digital products and experiences. By facilitating video-based feedback from real people, it helps companies understand exactly how customers interact with their websites, apps, and prototypes. UserTesting allows organizations to target diverse audiences, gather in-depth consumer insights, and measure performance to create better user experiences. The platform serves teams of all sizes, from startups to enterprises, across various industries including eCommerce, financial services, gaming, healthcare, and more. With AI-powered tools, UserTesting accelerates research processes, enabling fast and efficient feedback collection and analysis.

📋 Description

• Develop and execute integrated marketing plans for North America Enterprise accounts • Align awareness, demand generation, and ABM initiatives with pipeline and revenue goals • Create and activate personalized 1:1 and 1 ABM programs, digital campaigns, email nurtures, and industry-specific initiatives • Partner with the North America Enterprise sales team on account prioritization, go-to-market strategies, messaging, and outreach • Lead field events, executive dinners, trade shows, virtual events, and tailored experiences • Collaborate with content, creative, and sales teams to develop messaging, campaign assets, and sales enablement resources • Coordinate with ABM, integrated campaigns, digital, events, operations, and analytics teams • Track campaign effectiveness, pipeline contribution, and revenue impact • Use data and insights to refine strategies, improve results, and share recommendations with stakeholders

🎯 Requirements

• 6+ years of B2B marketing experience, ideally within SaaS, enterprise segment marketing, field marketing, or demand generation • Strong understanding of complex enterprise buying journeys • Proven experience developing and executing integrated, multi-channel marketing campaigns • Experience with account-based marketing strategies, including 1:1 and 1 programs • Strong experience partnering with Enterprise sales teams and influencing cross-functional stakeholders • Excellent written and verbal communication skills • Hands-on experience with Salesforce, Marketo, and 6sense • Ability to use performance data to inform decisions and optimize campaigns • Strong project management, organizational, and problem-solving skills • Ability to balance strategic priorities and hands-on execution in a fast-paced, collaborative environment • Experience marketing to banking, retail, CPG, or software industries is a plus

🏖️ Benefits

• Fully remote work arrangement • Up to 20% global travel • Inclusive and accessible interview accommodations • Equal opportunity workplace • Diverse and supportive work environment