Senior Analyst Relations Manager

🕒 September 29

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

💰 Account Manager

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Acronis

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2003

🔒 Cybersecurity

☁️ SaaS

🤝 B2B

Cybersecurity • SaaS • B2B

Acronis is a cyber protection company that provides integrated backup, disaster recovery, and cybersecurity solutions delivered as cloud-native and on-premises software. It offers endpoint protection (EDR/XDR), anti-malware, email and Microsoft 365 protection, RMM and PSA tools, and MSP-focused multi-tenant management to enable service providers and businesses to detect, respond, and recover from cyberthreats. Acronis operates globally with compliant data centers, certifications, and a platform designed to consolidate backup, security, and IT management into a single solution.

📋 Description

• Build and maintain trusted relationships with key industry analysts and research firms • Coordinate and participate in analyst briefings, inquiries, strategic discussions, executive meetings and events • Support engagement plans for priority analysts and firms • Connect analysts with Acronis executives, product leaders, cybersecurity researchers and subject-matter experts • Coordinate analyst engagement around product launches, corporate announcements, events and strategic initiatives • Execute analyst relations programs to strengthen Acronis’ market position • Translate complex product capabilities, technology developments and roadmap priorities into analyst narratives • Capture and share analyst feedback to inform messaging, positioning and go-to-market strategy • Manage participation in analyst evaluations, rankings and market research • Coordinate submissions, evidence gathering, product demonstrations, customer references, executive participation and analyst follow-up • Track research and evaluation calendars and identify opportunities for inclusion or stronger recognition • Gather and synthesize analyst perspectives on market trends, competitors, technology developments, customer requirements and emerging opportunities • Provide actionable intelligence to Product, Product Marketing, Sales, Communications and senior leadership • Prepare executives and subject-matter experts for analyst interactions • Develop briefing documents, presentations, narratives, key messages, competitive context and anticipated Q&A • Establish objectives and KPIs for analyst engagement and report on progress and outcomes • Track analyst interactions, research inclusion, evaluation performance, analyst sentiment and market positioning • Evaluate analyst firm relationships and subscriptions and improve the analyst relations program

🎯 Requirements

• 5+ years of relevant experience in Analyst Relations, Product Marketing, Product Communications, Competitive Intelligence or another strategic technology marketing function • Demonstrated experience working directly with technology industry analysts and research firms • Direct relationships with analysts covering cybersecurity, infrastructure, data protection, MSPs or enterprise technology are a strong advantage • Strong understanding of B2B technology markets • Experience with analyst evaluations such as Gartner Magic Quadrants, IDC MarketScapes, Forrester Waves, Canalys Matrices or comparable research is highly desirable • Strong Product Marketing capabilities, including positioning, messaging, competitive analysis, market segmentation and go-to-market strategy • Ability to understand complex technology and translate technical capabilities into clear, credible and differentiated business narratives • Strong analytical skills and ability to turn analyst feedback, competitive intelligence and market research into actionable recommendations • Excellent written, verbal and presentation skills in English • Confidence working directly with senior executives and preparing and advising leaders for high-stakes external conversations • Strong relationship-building and influencing skills • Excellent project management skills and ability to manage multiple analyst relationships, evaluations and internal workstreams simultaneously • Proactive, self-directed working style with strong attention to detail and accountability for results • Experience in cybersecurity, endpoint security, data protection, backup and disaster recovery, SaaS, managed services/MSPs or enterprise software is strongly preferred • Successful completion of applicable criminal, education and identity background checks

🏖️ Benefits

• Equal opportunity employer • Fair and genuine hiring process • Global “A-Team” culture focused on innovation, accountability, and impact • High-growth, fast-paced work environment • Continuous improvement culture

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