Senior Product Manager, Data Cooperative – Activate

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📊 Data Scientist

👻 Ghost score 10%

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ActiveProspect

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

🛡️ Insurance

💼 Consulting

📦 Logistics

💰 Series A on 2020-04

Insurance • Consulting • Logistics

ActiveProspect is a technology company specializing in consent-based marketing solutions that help businesses streamline their lead-buying processes. Their platform focuses on acquiring qualified prospects, protecting against litigation risk through documented proof of consent, and enhancing lead quality. ActiveProspect's key products include TrustedForm for independent lead certification and legal compliance, LeadConduit for optimizing lead acquisition, and LeadsBridge for automating workflows. The company serves industries such as insurance, financial services, home services, and more, providing tools for marketers to acquire leads at scale while ensuring compliance with legal standards like TCPA. With over 20 years in the industry, ActiveProspect brings transparency and trust to online lead generation.

📋 Description

• Own the vision, strategy, and roadmap for a new publisher data cooperative • Define the member value exchange, tiering, benefits, packaging, and pricing inputs • Build and test member value propositions and member industry analytics • Model co-op economics and data-licensing value • Own the publisher pipeline from discovery through signed member agreement and onboarding • Lead publisher negotiations on value exchange, integration, and data-use terms • Facilitate a Publisher Advisory Board • Standardize member agreements and data-use terms with Legal and outside advisors • Select and launch pilot publishers and scale membership • Coordinate with other product managers to package existing products and identify new member services • Own the Activate roadmap, pricing inputs, and inventory health • Plan the transition of current Activate data sources into the co-op model • Write requirements and acceptance criteria for collection scripts, data feeds, and member services • Define proof-of-concept scope and success criteria • Manage dependencies across data infrastructure, identity, and integration teams • Build privacy into the program, including notices, opt-outs, recertification, and deletion handling • Use AI tools for research, requirements, analysis, and prototyping • Establish KPIs, operating cadence, governance, and decision forums • Report program health to leadership, including membership, data volume, match rates, quality, churn, and revenue • Build a repeatable operating model for membership growth and retention • Reports to the VP of Product Management

🎯 Requirements

• 6+ years in product management, partnerships, or data products • 2+ years working at or with a data cooperative or data-sharing network • Track record of recruiting, negotiating with, and managing data partners • Experience building value propositions, member benefit programs, or tiered data product offerings • Working knowledge of data licensing and co-op economics • Experience writing PRDs and acceptance criteria for data products • Understanding of on-site tags, data feeds, and basic data analysis • Experience working with Legal on consent, opt-outs, and US state privacy laws, including CCPA/CPRA • Strong negotiation, executive communication, and influence without authority • Comfort with ambiguity and building from scratch • Bachelor's degree or equivalent experience • Nice to have: lead generation or performance marketing experience, identity resolution or identity graph product experience, experience launching a new co-op or data network, familiarity with Snowflake, JavaScript tag or SDK products, consent management platforms, GPC, hashed-identifier matching, public speaking, advisory board facilitation, MBA or quantitative degree, Spanish language skills • Must answer whether sponsorship is required to work in the US

🏖️ Benefits

• No explicit benefits listed in the posting

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