Director, Audience Strategy

🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🔴 Lead

🧐 Strategy

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Acxiom

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1968

🤝 B2B

🛍️ eCommerce

B2B • eCommerce • Marketing

Acxiom is a leading data service provider that specializes in leveraging data management, identity resolution, analytics, and martech services to help businesses enhance their marketing efforts. With a commitment to the ethical use of data, Acxiom offers solutions across various industries such as automotive, healthcare, telecommunications, financial services, and retail. Their expertise aids in optimizing marketing strategies to acquire, retain, and grow customer relationships. Acxiom partners with renowned platforms such as Adobe, Salesforce, and Snowflake to drive data-driven marketing and enable digital transformation for their clients.

📋 Description

• Design and deploy audience strategies utilizing Acxiom's InfoBase consumer data, Personicx segmentation, and external third-party datasets for both US and global applications. • Build audiences aligned to lifecycle stage, behavioral intent, financial capacity, and psychographic attributes. • Translate client objectives into targeting frameworks spanning acquisition, suppression, lookalike, and cross-sell use cases. • Manage model development and deploy models leveraging Acxiom data assets, including: • Response and conversion propensity models • Lifetime value (LTV) models • Lookalike and expansion models built on high-value seed audiences • Ensure alignment with Acxiom's data distribution ecosystem and platform integrations. • Define and understand success metrics such as: • Match rates and identity resolution rates • Audience scalability and coverage • Response, conversion, and cost efficiency (CPA, ROI)

🎯 Requirements

• 7 to 12 years of experience in data-driven audience strategy, marketing analytics, or identity-based activation. • Deep familiarity with Acxiom data ecosystem (InfoBase, Personicx, RealID) or similar platforms • Third-party data onboarding and enrichment workflows • Proven ability to build and activate audiences across: • Programmatic / digital media ecosystems • Direct mail channels • Email prospecting environments • Experience with identity resolution concepts and ID frameworks (hashed email, MAIDs, postal linkage). • Strong analytic skillset (this is not a data science role, but strong analytics/analyst chops are preferred).

🏖️ Benefits

• Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.