Senior Campaign Analyst

🔥 5 minutes ago

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🟠 Senior

📊 Marketing Analyst

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Acxiom

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1968

💼 Consulting

🏥 Healthcare

🍽️ Food & Beverage

Consulting • Healthcare • Food & Beverage

Acxiom is a leading data service provider that specializes in leveraging data management, identity resolution, analytics, and martech services to help businesses enhance their marketing efforts. With a commitment to the ethical use of data, Acxiom offers solutions across various industries such as automotive, healthcare, telecommunications, financial services, and retail. Their expertise aids in optimizing marketing strategies to acquire, retain, and grow customer relationships. Acxiom partners with renowned platforms such as Adobe, Salesforce, and Snowflake to drive data-driven marketing and enable digital transformation for their clients.

📋 Description

• Design, develop, execute, and optimize targeted marketing campaigns supporting customer acquisition, engagement, retention, reactivation, and cross-sell objectives. • Create and manage customer audience segmentation, targeting strategies, campaign workflows, decision logic, and automated customer journeys using behavioral, transactional, and customer data. • Support the development and execution of both traditional campaign initiatives and "always-on" customer engagement programs designed to deliver real-time, contextually relevant customer experiences. • Collaborate with business stakeholders to gather, document, refine, and prioritize customer engagement requirements and marketing solutions. • Translate business objectives into scalable campaign, personalization, and customer journey strategies across multiple communication channels. • Configure and manage campaigns within SAS Marketing Automation, SAS Customer Intelligence 360, and other customer engagement platforms as required. • Analyze campaign performance, customer engagement metrics, and operational effectiveness to identify optimization opportunities and provide actionable recommendations. • Design and execute test-and-learn strategies, including A/B testing, segmentation analysis, and performance measurement initiatives. • Partner with analytics, technology, operations, and business teams to ensure successful campaign implementation and execution. • Support quality assurance, campaign validation, deployment, and post-launch monitoring activities. • Document campaign designs, business requirements, operational processes, and solution specifications in accordance with established governance standards. • Promote best practices related to campaign management, customer journey orchestration, audience targeting, personalization, and marketing operations. • Identify potential risks, dependencies, and operational challenges while developing mitigation strategies. • Stay current on customer engagement technologies, personalization capabilities, marketing automation trends, and industry best practices.

🎯 Requirements

• Bachelor's degree in Marketing, Business, Information Systems, Analytics, Computer Science, or related field, or equivalent professional experience. • 7+ years of experience supporting marketing campaign management, customer engagement, CRM, or marketing automation initiatives. • 7+ years of experience with marketing campaign management solutions and customer engagement platforms. • Experience designing and executing audience segmentation, lifecycle marketing, customer journey orchestration, and customer communication strategies. • Experience gathering business requirements, documenting solutions, and supporting campaign implementation efforts. • Strong analytical and problem-solving skills with the ability to transform data into actionable business insights. • Excellent communication, facilitation, and stakeholder management skills. • Ability to manage multiple priorities in a fast-paced client and business environment.

🏖️ Benefits

• Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.