Marketing Specialist

🔥 6 minutes ago

🌵 Arizona – Remote

🌵 Arizona – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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AGIA Affinity

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1963

💼 Consulting

📣 Marketing

🛡️ Insurance

Consulting • Marketing • Insurance

AGIA Affinity is a company that develops, markets, and administers innovative benefit programs aimed at helping organizations engage and retain customers, members, or employees. Established in 1956, AGIA is known for its powerful and customer-centric solutions that deliver tangible business value, driving revenue and enhancing company culture for its partners. The company leverages modern technology platforms to automate processes and provide seamless digital customer experiences. AGIA's programs are designed to improve engagement and add incremental revenue through enhanced target audience interaction. With a focus on bespoke solutions, AGIA assists clients in revitalizing stagnant programs, increasing program growth, and transforming insureds into long-term member value, thus positioning itself as a leader in the benefits market.

📋 Description

• Manage assigned marketing campaigns from planning through execution, ensuring adherence to timelines, budgets, and business objectives • Support customer lifecycle marketing programs, including cross-sell, retention, renewal, winback, upgrade, payment reminder, newsletter, and customer engagement initiatives • Translate business goals into actionable marketing plans, including audience targeting, channel strategy, messaging requirements, creative needs, timelines, and measurement plans • Coordinate campaign deployment across multiple channels and customer touchpoints • Support product launches, demand generation initiatives, sales enablement programs, events, and brand campaigns • Contribute to campaign strategy, positioning, value proposition development, and marketing recommendations based on customer, market, and performance insights • Support development of campaign briefs, presentations, sales materials, and other marketing assets • Coordinate efforts across Creative, Messaging, Production, Digital, Growth & Retention, and other internal teams • Develop and manage project timelines, creative briefs, approvals, stakeholder communications, and deliverables • Collaborate with external agencies, vendors, and business partners to support campaign development and execution • Monitor campaign performance and business results to identify trends, opportunities, and areas for improvement • Support audience, offer, messaging, creative, and channel testing initiatives • Analyze campaign results and provide recommendations to improve response, conversion, retention, revenue, and return on investment • Document and share campaign learnings to improve future marketing performance • Identify opportunities to improve marketing processes, documentation, workflows, and cross-functional collaboration • Contribute to special projects, partner programs, and new product initiatives

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and relevant experience • Minimum of 3 years of marketing experience with hands-on campaign execution and project management responsibilities • Experience with integrated marketing, customer lifecycle marketing, product marketing, direct-response marketing, or go-to-market programs preferred • Experience coordinating cross-functional teams and managing multiple concurrent projects • Experience working in a data-driven marketing environment is a plus • Strong understanding of integrated marketing and direct-response marketing principles • Knowledge of customer lifecycle marketing, audience segmentation, campaign measurement, and optimization strategies • Excellent project management, organization, and prioritization skills • Strong written, verbal, analytical, and problem-solving abilities • Ability to interpret campaign performance data and develop actionable recommendations • Proficiency with Microsoft Office applications • Experience with marketing technology platforms and project management tools is preferred • Ability to thrive in a fast-paced, collaborative environment

🏖️ Benefits

• Paid time off • Health insurance • Dental insurance • Vision insurance • Life insurance • Disability coverage • Matching 401(k) plan • Professional development opportunities • Career growth opportunities • Collaborative culture that values initiative, learning, and professional growth • Ability to work across multiple brands, products, and marketing channels