Marketing Insights Director

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $110k - $135k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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HMH

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📚 Education

🛍️ eCommerce

Education • eCommerce • Professional Development

HMH is an educational company that specializes in providing comprehensive curriculum and assessment solutions across a wide spectrum of subjects. They offer programs and resources for literacy, mathematics, science, social studies, and social-emotional learning for K-12 students. Additionally, HMH focuses on professional development for educators to enhance instructional strategies and improve student outcomes.

📋 Description

• Develop a clear understanding of HMH’s and NWEA’s data and evidence supporting the brand story • Map evidence across individual product, operational/portfolio, and new-innovation levels • Translate research, efficacy studies, and outcomes data into clear, usable proof points • Build and maintain a proof-point library or evidence repository • Identify opportunities to strengthen the evidence base for brand stories • Partner with Research & Efficacy, Product, Data/Analytics, and business unit teams • Connect data owners with storytellers and ensure claims are substantiated, current, and defensible • Design and establish an operating model connecting proof-point needs, data, and on-brand stories • Establish intake, prioritization, and governance processes • Create repeatable systems, templates, and workflows for sourcing, packaging, and reusing evidence • Package evidence for customer stories, case studies, campaign proof, sales enablement, and thought leadership • Prepare proof points and supporting narrative for reactive communication • Lead customer stories and case studies from sourcing through publication • Support editorial and content plans with evidence, proof points, and customer insight • Contribute to gated content such as white papers, research briefs, and practitioner guides • Partner with content strategy and Growth Marketing on evidence-backed campaign assets • Help develop long-form brand content for search and emerging AI-driven channels • Ensure evidence-based content is accurate, supported, and aligned with the brand voice

🎯 Requirements

• Bachelor’s degree in journalism, communications, marketing, English, a data- or research-related field, or equivalent work experience • 8+ years in editorial, content marketing, communications, or a related evidence-driven storytelling function • Comfort working with data and research; able to interpret findings, ask the right questions, and judge what matters for the brand • Ability to translate research, data, or technical subject matter into compelling narrative for a non-technical audience • Experience building repeatable processes, systems, or workflows that connect teams and information • Exceptional writing and editing skills, with a portfolio of long-form, customer story, and thought leadership work • Strong stakeholder management and influencing skills; able to coordinate across functions and drive others to deliver without direct authority • Working knowledge of SEO and emerging LLM/AI search optimization practices • Hands-on experience using AI tools in a content workflow • K–12 education, EdTech, or mission-driven B2B experience — preferred • Familiarity with efficacy research, assessment, or outcomes reporting — preferred

🏖️ Benefits

• Salary range of $110,000 to $135,000 • Culture and benefits program (details provided via HMH benefits link) • Equal Employment Opportunity workplace • Work environment free from discrimination and harassment