Marketing Manager

Job not on LinkedIn

🔥 16 minutes ago

🔔 Pennsylvania – Remote

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💵 $120k - $135k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Logo of Orbital Engineering, Inc.

Orbital Engineering, Inc.

501 - 1000 employees

Founded 1969

🏗️ Construction

💼 Consulting

🏭 Manufacturing

Construction • Consulting • Manufacturing

Orbital Engineering, Inc. is a veteran-owned engineering and technical services firm that provides full-service solutions in engineering and design, construction management and QA/QC, asset integrity, and safety for industrial and infrastructure clients. Founded in 1969 and headquartered in Pittsburgh with multiple regional offices, the company supports utilities, downstream and midstream oil & gas, metals (steel/aluminum), and public/private infrastructure projects, using advanced inspection technologies (drones/robotics) and proprietary tablet-based apps and databases to deliver inspections, retrofits, greenfield design, and turnkey asset management.

📋 Description

• Lead and manage Orbital’s marketing team, including setting priorities, assigning responsibilities, developing team members, and ensuring timely and high-quality execution • Develop and execute the annual marketing and communications plan aligned with company growth objectives • Manage and strengthen Orbital’s brand, messaging, and market positioning • Manage the company website, including content, functionality, user experience, analytics, and optimization • Develop and execute SEO strategy to improve organic search visibility, website traffic, and qualified business opportunities • Lead social media strategy, primarily focused on LinkedIn and relevant B2B platforms • Manage executives’ LinkedIn profiles and thought-leadership strategies • Develop industry insights, articles, posts, presentations, and other thought-leadership content with executives and subject matter experts • Develop and manage integrated marketing campaigns supporting strategic markets, service lines, clients, and business-development initiatives • Partner with Business Development and operational leaders on marketing materials, case studies, project profiles, presentations, proposals, and client-facing content • Develop and maintain company-wide content strategy and editorial calendar • Lead conference, trade show, sponsorship, and industry event strategy • Identify executive and subject matter expert speaking and media opportunities • Develop and manage public relations and media strategy • Lead awards and recognition strategy • Manage promotional items, branded merchandise, signage, trade show materials, and brand assets • Develop corporate communications for company announcements, organizational initiatives, acquisitions, strategic priorities, and milestones • Partner with Human Resources and executive leadership on internal communications, employee engagement, recruiting campaigns, and company-wide initiatives • Support executive leadership with presentations, biographies, talking points, and speeches • Establish marketing processes, standards, and best practices • Monitor marketing performance and report on website, SEO, social media, campaigns, events, and key metrics • Identify and implement AI, automation, and emerging technology opportunities • Manage marketing vendors, agencies, budgets, and external resources • Provide day-to-day leadership, direction, and support to the marketing team • Establish goals, priorities, responsibilities, and performance expectations for direct reports • Develop team members through coaching, feedback, training, and professional development • Allocate marketing resources and establish efficient workflows and processes • Coordinate workload across internal marketing resources and external vendors • Evaluate staffing and resource needs as marketing requirements evolve • Report to the President and Chief Legal Officer

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, Journalism, or a related field • 5+ years of progressive marketing and communications experience • Previous experience managing or leading marketing professionals required • Experience developing and executing comprehensive marketing strategies • Strong understanding of SEO, digital marketing, website management, social media, analytics, and content strategy • Experience managing executive social media profiles and developing thought-leadership content • Experience managing conferences, trade shows, sponsorships, and corporate events • Strong writing, editing, communication, and presentation skills • Experience working directly with executive leadership and senior business leaders • Ability to understand complex technical services and translate them into clear and compelling market-facing content • Strong project management and organizational skills with the ability to manage multiple priorities and deadlines • Experience with website content management systems, SEO platforms, social media platforms, analytics tools, and other marketing technologies • Experience using AI and emerging technologies to improve marketing processes and content development is preferred

🏖️ Benefits

• Competitive salary • Career advancement opportunities • Comprehensive benefits package • Medical, dental, vision, and prescription drug coverage • 401(k)-retirement savings plan • Supplemental insurance options • Company-paid life and AD&D insurance • Company-paid short-term disability coverage • Company-paid maternity and bonding leave • Generous paid time off program

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