
5001 - 10000 employees
đ Education
đď¸ eCommerce
âď¸ SaaS
đ° Private Equity Round on 2023-06
Education ⢠eCommerce ⢠SaaS
Cengage Group is a global education technology company dedicated to enhancing learning experiences. With over 100 years of service, Cengage provides affordable and high-quality digital products and services that help learners become job-ready. Their offerings support various educational goals, including reskilling, upskilling, degree attainment, and language learning, ensuring access to quality education for individuals of all backgrounds and abilities.
đĽ 0 minutes ago
đ California â Remote
đľ $52k - $83.2k / year
â° Full Time
đ˘ Junior
đĄ Mid-level
đĄ Marketing
đť Ghost score 0%
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5001 - 10000 employees
đ Education
đď¸ eCommerce
âď¸ SaaS
đ° Private Equity Round on 2023-06
Education ⢠eCommerce ⢠SaaS
Cengage Group is a global education technology company dedicated to enhancing learning experiences. With over 100 years of service, Cengage provides affordable and high-quality digital products and services that help learners become job-ready. Their offerings support various educational goals, including reskilling, upskilling, degree attainment, and language learning, ensuring access to quality education for individuals of all backgrounds and abilities.
⢠Develop and implement marketing plans aligned with Cengage's goals ⢠Collaborate with cross-functional teams to deliver results through alignment ⢠Analyze market trends and determine strategic opportunities ⢠Implement and manage innovative marketing strategies ⢠Support internal and external communications through technology ⢠Provide effective support to the marketing team to help achieve objectives
⢠BS or BA in Marketing, Communications, Business, or a related field ⢠Ability to effectively manage multiple priorities ⢠Proficiency in market analysis and strategy development ⢠Self-motivated with a strong focus on responsiveness ⢠Highly organized with attention to detail ⢠Outstanding written, verbal, and presentation skills ⢠Positive, collaborative approach with strong interpersonal skills ⢠Passion for digital education and positive customer outcomes ⢠Experience with B2B and B2C marketing ⢠Ability to lead cross-functional or group projects ⢠Experience optimizing and automating marketing processes and campaigns ⢠Multiple years of experience in marketing roles ⢠Practical experience with eCommerce and online customer acquisition strategies ⢠Proficiency with Salesforce Pardot, Amplitude, Google Analytics, and WordPress ⢠Proficiency with Adobe Creative Suite and email service platforms ⢠Proficiency in Microsoft Office Suite ⢠Knowledge of government education funding ⢠Experience delivering campaigns across a variety of marketing channels ⢠Experience using AI tools to support marketing and other professional functions ⢠Channel marketing experience ⢠Product marketing experience
⢠Discretionary incentive bonus program with a 5% annual individual target (not guaranteed) ⢠Comprehensive Total Rewards package ⢠Reasonable accommodations for qualified individuals with disabilities
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