Advocacy Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $92.8k - $116k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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onXmaps, Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2009

🛍️ eCommerce

🎮 Gaming

⚽ Sports

💰 $87.4M Series B on 2022-10

eCommerce • Gaming • Sports

onXmaps, Inc. is a company that provides advanced mapping solutions designed for outdoor enthusiasts. With a focus on hunting, off-roading, and backcountry adventures, onXmaps offers a variety of apps including onX Hunt, onX Offroad, and onX Backcountry, which feature extensive land ownership maps, offline capabilities, and a vast network of trails and points of interest. Their tools are trusted by millions to enhance outdoor experiences and ensure safe navigation in natural landscapes.

📋 Description

• Develop and lead integrated marketing plans for Access & Stewardship priorities across relevant channels. • Own advocacy marketing initiatives from development through launch, optimization, and measurement. • Translate complex program priorities into customer-facing campaigns, messaging, briefs, and experiences. • Test advocacy storytelling, channel activation, and customer engagement approaches. • Extend Access & Stewardship stories across onX brand and vertical marketing efforts. • Develop storytelling about public land access and responsible recreation. • Steward brand identity, messaging, and design guidelines. • Write, edit, and guide content across web, in-app, campaign, editorial, partner, and other channels. • Partner with Brand Creative to develop accurate, distinctive, on-brand assets. • Coordinate with Access & Stewardship, Brand, PR, Vertical Marketing, Product, Geospatial, and external partners. • Navigate dependencies, risks, and trade-offs to deliver outcomes. • Recommend and track success measures, monitor campaign performance, and communicate insights and recommendations to leadership.

🎯 Requirements

• Five (5) or more years of marketing experience, including developing and executing integrated marketing campaigns from concept through launch and measurement. • Demonstrated experience in cause-based or mission-driven marketing. • Strong storytelling, writing, and creative ideation skills. • Experience translating complex or nuanced subject matter into clear, credible, and engaging marketing. • Ability to independently manage complex initiatives and balance multiple priorities in a cross-functional environment. • Strong collaboration and communication skills, with experience building alignment and influencing partners across functions. • Strong integrated marketing experience, including marketing for social channels. • Experience using campaign performance, audience insights, and feedback to evaluate effectiveness. • Experience using AI tools in day-to-day work, with sound judgment over outputs. • Bachelor’s degree or equivalent combination of education and relevant experience. • Curiosity for exploring new technologies, including AI. • Ability to demonstrate onX’s Company Values. • Permanent US work authorization is a condition of employment. • Ability to travel quarterly for multiple days to a corporate office or other onX strategic location.

🏖️ Benefits

• Annual bonuses • Common share options/equity with a vesting schedule • Comprehensive health benefits, including a no-monthly-cost medical plan • Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents • 401k matching at 100% for the first 3% you save and 50% from 3-5% • Company-wide outdoor adventures and outdoor industry perks • Annual “Get Out, Get Active” funds • Flexible time away package including PTO, STO, VTO, and paid holidays • Opportunities for growth