Senior DTC Web Marketing Manager

🔥 27 minutes ago

🇺🇸 United States – Remote

💵 $125k - $156k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Nordic Naturals

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1995

🏥 Healthcare

🍽️ Food & Beverage

🏭 Manufacturing

Healthcare • Food & Beverage • Manufacturing

Nordic Naturals is a consumer health company that develops, manufactures, and sells omega-3 fish and algae oil supplements, vitamins, minerals, probiotics, and gummy formulations for people and pets. Founded in 1995, the brand emphasizes purity, freshness, potency, and evidence-informed formulations, sells direct-to-consumer through e-commerce subscriptions and retail channels, and offers professional and veterinary product lines.

📋 Description

• Contribute to Nordic Naturals’ holistic DTC strategy by building strategic web and CRM plans, preparing competitive analysis, leveraging analytics to recommend campaign optimizations, and developing strategy materials • Oversee day-to-day Shopify storefront operations, including the digital product catalog, promotional calendars, and product collection structures • Build, update, and optimize consumer landing pages, homepages, and product description pages • Optimize on-site search, filtering, and navigation for the B2C shopping journey • Research, vet, recommend, and organize native and third-party Shopify Apps • Ensure technical integration among the storefront, development teams, and CRM/email marketing tools such as Klaviyo • Monitor technical site health, indexing errors, and mobile responsiveness using Google Search Console and other web management tools • Administer website tags, marketing pixels, and triggers through Google Tag Manager • Configure consumer event tracking, audience segments, and checkout conversion funnels in GA4 • Review, interpret, and share weekly/monthly dashboards for traffic, CVR, AOV, CAC, LTV, and other B2C metrics • Formulate and execute a data-backed CRO roadmap • Deploy, run, and report on A/B and multivariate tests • Use Hotjar heatmaps and session recordings to identify and remove purchase-funnel bottlenecks • Oversee cross-functional tasks with marketing, creative, and external development partners • Track site updates, bug fixes, and feature launches using project management tools from discovery through final QA • Coordinate storefront updates with paid advertising campaigns and inventory cycles

🎯 Requirements

• Bachelor’s degree in business Analytics, Information Technology, or a related field • 3+ years of hands-on experience managing and scaling high-volume Shopify or Shopify Plus B2C/D2C environments • Proficiency over GA4 reporting and configuration • Advanced understanding of custom tracking setups using Google Tag Manager • Documented portfolio demonstrating success in running A/B tests that resulted in statistically significant increases in consumer conversion rates or cart values • Proven ability to manage technical workflows, work together in sprints, and collaborate effectively inside an internal, multi-disciplinary team environment • Knowledge of HTML, CSS, and basic JavaScript/Liquid syntax • Intellectual curiosity and rigorous analytical experience; ability to use data to build a business case and e-commerce marketing plan • Experience developing marketing strategy in a subscription business • Experience with Google Ads and social media marketing platforms • Experience with Klaviyo and Shopify • Ability to perform essential functions satisfactorily, with or without reasonable accommodation