Senior Manager, Integrated Marketing – Custom Solutions

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $80k - $85k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Active Interest Media

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

🤝 B2B

🛍️ eCommerce

Media • B2B • eCommerce

Active Interest Media is one of the world’s largest enthusiast media companies, producing a variety of consumer and trade media including magazines, websites, TV shows, and events that reach millions globally in 85 countries. Their diverse portfolio includes publications such as Anglers Journal, Popular Woodworking, and Writer’s Digest, and they also operate B2B platforms and retail events through their Home Group and Marine Group divisions. Active Interest Media aims to deliver trustworthy information and services that inspire and engage their customers in their passions.

📋 Description

• Partner with Sales to develop creative, executable custom and integrated advertising programs across print, digital, content, video, email, social, events and other AIM platforms • Work with Editorial, Sales and brand teams to identify and commercialize editorial initiatives, special issues, sponsorships and other revenue opportunities • Develop advertiser-facing marketing materials, including issue sell sheets, sponsorships, new offerings, case studies and other sales initiatives • Support development and packaging of new advertising products and custom offerings • Own campaign delivery from post-sale handoff through completion, tracking scopes, timelines, responsibilities, approvals and deliverables • Coordinate with Ad Operations and internal teams to hand off, launch and deliver contracted campaign components • Monitor team workload and campaign status, resolving delivery risks, missing assets, scope issues and cross-functional dependencies • Oversee campaign reporting and performance measurement • Manage and coach the Client Services team executing custom and integrated marketing programs • Oversee AIM's custom video program and manage the outside video consultant • Manage freelancers, vendors and creative resources, including scopes, budgets, timelines, review cycles and quality expectations • Provide creative direction and quality oversight for custom programs and client-facing materials

🎯 Requirements

• 5+ years of experience in integrated marketing, custom solutions, branded content, digital advertising, campaign management or related media marketing roles • Publishing or media experience strongly preferred • Prior experience managing employees, projects and cross-functional workflows • Demonstrated experience developing and executing integrated advertiser programs across multiple platforms • Strong project-management skills and ability to manage multiple campaigns, priorities and deadlines simultaneously • Strong commercial instincts and experience partnering directly with sales teams and clients • Excellent written and verbal communication skills with strong creative and visual judgment • Experience managing freelancers, agencies, production partners or other outside resources • Proficiency with Microsoft Office and familiarity with CRM, project-management and digital marketing platforms • Experience with sponsored content, custom content, branded video or integrated advertiser programs strongly preferred • Any offer of employment is contingent upon the results of a pre employment reference check

🏖️ Benefits

• Competitive base salary + team performance incentives • Full benefits package (health, dental, vision, 401k) • Opportunity to shape sales strategy and lead by example • Collaborative, entrepreneurial culture where results are rewarded • Remote opportunity