Product Expansion Lead

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🔥 3 minutes ago

🇺🇸 United States – Remote

💵 $200k - $400k / year

⏰ Full Time

🟠 Senior

👻 Ghost score 1%

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AIOS

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2021

🏥 Healthcare

💊 Pharmaceuticals

👥 B2C

💰 Seed Round - Fella Health on 2020-01

Healthcare • Pharmaceuticals • B2C

AIOS is a consumer-facing telehealth health and wellness company that provides prescription-based weight-loss and men's health programs. The service pairs board-certified clinicians and free labwork (in-clinic or at-home) with medication-based treatments — including GLP-1 therapies (e. g. , tirzepatide), testosterone support (enclomiphene), and other metabolic/longevity medicines (metformin, rapamycin, NAD+) — shipped directly to members. Programs emphasize personalized metabolic assessments, health coaching, and a six-month money-back guarantee, targeting time-crunched men seeking sustainable weight loss, improved energy, and fertility/sexual health support.

📋 Description

• Drive new category growth by launching and scaling non-GLP-1 products • Act as overall DRI from top-of-funnel acquisition through retention for non-GLP-1 products • Analyze the market using false-door tests, surveys, competitor analysis, and customer data to identify products to launch • Own growth strategy across creative, performance, funnel, organic, and lifecycle channels • Coordinate Clinical, Product, Ops, Growth, and Supply Chain teams to launch new categories quickly and cleanly • Take new categories from 0 to 1 and own launch plans end-to-end • Build growth strategies from cold acquisition through retention • Integrate cross-sells into the existing GLP-1 patient journey • Own unit economics, including CAC, gross margin, attach rate, cross-sell rate, AOV, retention, payback, and incremental LTV • Build products, lifecycle programs, and customer journeys that drive repeat usage and long-term customer value • Build a lean, high-performing team as the function scales • Report directly to the CEO and work closely with the Head of Performance and Head of CRO • Work long days and regularly weekends

🎯 Requirements

• 3+ years taking an established D2C brand into a category its customers had never bought from it before • Deep consumer knowledge • Experience working in international D2C • Understanding of customer acquisition and growth strategy for new categories • Ability to evaluate markets quickly, form strong theses, and test demand before committing resources • Fluency in CAC, cross-sell rate, gross margin, AOV, attach rate, retention, payback, and LTV • Experience leading launches requiring coordination across Product, Ops, Growth, Supply Chain, and specialist teams • Comfortable acting as sole DRI before a team exists • Ability to build scrappy solutions and get an initial version live alongside a designer and engineer • Ability to make high-quality decisions with incomplete information and run multiple workstreams in parallel • Nice to have: experience bringing a regulated consumer product to market • Nice to have: experience evaluating in-house development versus partnering, licensing, or acquisition • Nice to have: ability to construct agentic AI workflows • Nice to have: experience hiring and managing a lean team to grow a new category • Nice to have: founding experience or early-stage experience obtaining first paying customers • Nice to have: ability to enter an unfamiliar category and develop a first-version launch plan quickly

🏖️ Benefits

• 0.15%–0.50% early stage equity • Comprehensive medical insurance (if appropriate) • Fully remote work • PTO with a yearly minimum (≥2wks/yr + local national holidays) • Personal development budget for books, courses, and coaching ($1,200/yr) • Personal wellness budget for gym and health apps ($1,200/yr) • Free membership with a clinic offering GLP-1s • Free biweekly health coaching • Free biweekly work coaching • MacBook and work-from-home equipment provided as needed • Opportunity to shape the company culture

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