Senior Demand Strategy Lead, Experiences

🔥 17 hours ago

🇺🇸 United States – Remote

💵 $204k - $249k / year

⏰ Full Time

🟠 Senior

🧐 Strategy

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Airbnb

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2007

✈️ Travel

📦 Logistics

🛍️ eCommerce

💰 Post-IPO Equity on 2020-12

Travel • Logistics • eCommerce

Airbnb is a global online marketplace that connects people looking for accommodation with hosts offering unique and diverse lodging options, often in residential properties. Users can book spaces ranging from one-bedroom apartments to entire homes and boutique hotels. Airbnb also offers experiences, allowing guests to book activities hosted by locals, providing an authentic travel experience.

📋 Description

• Own the end-to-end guest lifecycle strategy for Experiences, from first touch through repeat booking • Own the roadmap for email and push programs, including Tripcycle, home-abandoner sequences, transactional messaging, and Launchpad integration • Identify high-impact audience segments, messaging angles, and send cadences, and build a rigorous testing framework • Drive automation of high-performing sends to maximize reach with minimal ongoing cost • Set the strategy for the Experiences newsletter and other owned content • Build an editorial calendar and content-to-conversion measurement approach tied to demand outcomes • Partner with Brand, Creative, and the affiliates/social lead so owned content, social, and lifecycle reinforce one another • Define strategy and success criteria for the Experiences guest referral program • Partner with Product on UX improvements and bonus design to drive adoption • Track performance and iterate on incentive structures • Partner with Growth Marketing and Engineering to translate strategy into shipped campaigns and automated workflows • Maintain visibility into work in flight, blockers, and escalations with a regular reporting cadence • Influence Product roadmap prioritization for lifecycle and content capabilities • Set direction, define success metrics, identify what is and is not working, and own demand outcomes • Report to the Director of Global Demand for Experiences

🎯 Requirements

• 12+ years in growth, lifecycle, CRM, email, or content marketing, ideally in a consumer marketplace or travel context • Track record owning a channel or lifecycle strategy end to end and being accountable for its business outcome, not just executing campaigns • Experience setting strategy that others (XFN partners, agencies, or a small team) execute against, in a matrixed environment • Strong analytical skills: builds measurement frameworks, interprets A/B tests, uses data to drive decisions • Experience building and scaling email/push automation programs • Editorial or owned-content judgment: can shape what we say and publish, not only how we send it • Crisp written and verbal communication: writes clear briefs, presents strategy to leadership, aligns stakeholders • Must live in a state where Airbnb, Inc. has a registered entity • Two-sided marketplace or platform experience with both supply and demand levers • Familiarity with marketing automation platforms and referral/incentive mechanics • Experience running a newsletter or editorial program with a measurable growth mandate

🏖️ Benefits

• Bonus eligibility • Equity eligibility • Employee Travel Credits • Benefits • Occasional work at an Airbnb office or attendance at offsites • Disability-inclusive application and interview process with reasonable accommodations