Senior Integrated Growth Marketing Lead

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $196k - $245k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

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Airbnb

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2007

👥 B2C

🛍️ eCommerce

💰 Post-IPO Equity on 2020-12

B2C • eCommerce • Hospitality

Airbnb is a global online marketplace that connects people looking for accommodation with hosts offering unique and diverse lodging options, often in residential properties. Users can book spaces ranging from one-bedroom apartments to entire homes and boutique hotels. Airbnb also offers experiences, allowing guests to book activities hosted by locals, providing an authentic travel experience.

📋 Description

• Own the Services growth marketing strategy and integrated plan across Paid Search, Social, Display, Engagement/Lifecycle, Affiliates, and Brand. • Set and hold the team to channel-level ROAS, CAC, payback, and contribution-margin targets — week over week. • Partner with Analytics to design the experimentation framework for Services; make scale/no-scale calls with conviction. • Drive budget and investment strategy with Finance — allocation models, real-time re-forecasting, and data-backed cases for incremental investment. • Partner with Product and Supply on pricing, offers, and demand acceleration in lockstep with the supply/demand balance. • Connect brand and performance — work with Brand and Creative to make Services storytelling performant across paid and owned channels. • Build, coach, and develop the Services Growth Marketing pod; set the operating cadence and the bar for analytical rigor. • Represent Services Growth Marketing in executive business reviews with a clear point of view on what's working, what's not, and where to invest next.

🎯 Requirements

• 12+ years in growth or performance marketing for consumer products, with deep hands-on experience scaling marketplaces, travel, or other multi-sided consumer businesses. • Expert command of the full performance stack — Paid Social, Display, Search/SEO, CRM/Lifecycle, and Affiliates — with a track record of beating aggressive ROAS, CAC, payback, and LTV goals at scale. • Proven experience scaling emerging businesses or zero-to-one growth functions in fast-paced, startup-like environments. • Deep performance measurement chops — incrementality, MMM, MTA, geo experiments — and clarity on the limits of each. • Strong commercial instincts: you think in unit economics and contribution margin, not just media metrics. • Proven people leader who has built and developed integrated and/or channel teams. • Executive presence and influence; you can land a point of view with senior cross-functional leaders. • Energized by ambiguity and pace — comfortable building the dashboard, the playbook, and the team at the same time. • Remote-friendly (PST working hours required) with quarterly travel for off-sites and market visits.

🏖️ Benefits

• This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.