Growth Marketing Manager

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Honeycomb.io

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

☁️ SaaS

🏢 Enterprise

🤖 Artificial Intelligence

SaaS • Enterprise • Artificial Intelligence

Honeycomb. io is an observability platform designed to provide comprehensive insights into application performance. It unifies logs, metrics, and traces into a single data type, allowing engineers to quickly diagnose and resolve issues. Honeycomb. io offers features like distributed tracing, anomaly detection, and service maps to help teams enhance system visibility and operational efficiency. It integrates with popular cloud services like Amazon Web Services and Kubernetes, and supports technologies such as OpenTelemetry. Honeycomb. io aims to enable engineering teams to deploy confidently, reduce incident response times, and improve overall productivity.

📋 Description

• Build and manage high-performance multi-channel campaigns optimized for demo requests and quality conversions • Tailor messaging and campaign strategies for multiple personas, ranging from technical users to team leaders to economic buyers • Align with Product Marketing and Corporate Comms to support product launches, market conversations, and strategic initiatives • Develop and execute ABX campaigns focused on high value enterprise prospects • Collaborate with Sales and Partnerships to create outbound plays and co-marketing activations focused on leaders and decision makers in the Emerging segment • Work closely with Marketing and Revenue Operations to improve lead routing, increase conversion at every handoff, and ensure clean tracking • Define and track success metrics, which may include: • Quantity and quality of demo requests and MQLs • Conversion of leads to pipeline • Cost per qualified opportunity • Channel and tactic performance • Surface insights on funnel and campaign performance to double down on growth levers • Launch and iterate on growth experiments with clear hypotheses and measurable outcomes • Maintain a continuous feedback loop across Marketing, Sales, and Product to refine execution

🎯 Requirements

• 5+ years of B2B marketing experience, with 3+ years specifically in Demand Generation or Growth Marketing focused on new business acquisition. • Demonstrated ability to drive pipeline and revenue growth in technical and complex sales cycles. • Proven track record of aligning marketing and sales to drive measurable business outcomes. • Fluent in foundational GTM platforms (ex: SFDC, HubSpot, 6sense) as well as AI-driven approaches. • Strong analytical mindset, with experience in measuring, reporting, and optimizing performance based on key revenue metrics. • Comfortable marketing to developers, engineering leaders, or other technical audiences. • Thrives in fast-paced, high-growth startup environments, with the ability to operate autonomously and execute with confidence.

🏖️ Benefits

• A stake in our success - generous equity with employee-friendly stock program • It’s not about how strong of a negotiator you are - our pay is based on transparent levels relative to experience • Time to recharge with unlimited PTO • A distributed-first mindset and culture (really!) • Home office, co-working, and internet stipend • Full benefits coverage for employees, with additional coverage available for dependents • Up to 16 weeks of paid parental leave, regardless of path to parenthood • Annual development allowance • And much more...