Senior Manager, Growth Marketing, Mobile

🔥 0 minutes ago

🏈 Alabama, California, +17 more states – Remote

🏈 Alabama – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🦬 Montana – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote ❄️ Minnesota – Remote 🔔 Pennsylvania – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

💵 $125k - $150k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

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BEGiN

WebsiteLinkedInAll Job Openings

201 - 500 employees

📚 Education

👥 B2C

Education • B2C

Begin is a company that offers award-winning learning programs designed for children, focusing on play-based learning. The company provides resources such as digital apps, hands-on kits, and premium subscriptions to support developmental milestones for young learners, with a special emphasis on emotional well-being. Partnering with known brands like Sesame Street, Begin also offers podcasts for parents to gain fresh perspectives on raising children. Their programs cover a variety of educational themes, including kindness, friendship, and curiosity, aiming to turn children's milestones into magical moments of learning and exploration.

📋 Description

• Own the growth strategy for Begin's digital app product lines, HOMER and codeSpark. • Lead initiatives spanning user acquisition, activation, engagement, retention, and monetization. • Identify growth opportunities and build scalable experimentation programs. • Optimize performance across paid and owned channels and use data to inform strategic decisions. • Drive creative strategy for user acquisition and oversee CRM strategy for product engagement and retention. • Own acquisition reporting, projections, and budget pacing for goals. • Collaborate with Product and Engineering teams to improve performance across initiatives.

🎯 Requirements

• 8+ years of experience in growth marketing, user acquisition, or lifecycle marketing for consumer mobile apps. • Experience managing paid acquisition across Meta, Google App Campaigns, Apple Search Ads, TikTok, and additional performance channels. • Experience with subscription-based consumer businesses. • Strong understanding of mobile growth, retention, engagement, and monetization strategies. • Experience developing experimentation frameworks and A/B testing programs. • Strong analytical skills with experience using analytics and BI tools such as GA4, Looker, Amplitude, Mixpanel, or similar. • Familiarity with AppsFlyer (or equivalent), SKAdNetwork, ATT, and modern mobile measurement. • Experience managing meaningful marketing budgets and optimizing toward growth efficiency and ROI.

🏖️ Benefits

• Comprehensive health coverage including medical, dental, and vision. • 401(k) to support your long-term financial goals. • Company-paid life insurance and disability coverage. • Generous paid parental leave: 16 weeks for birthing parents and 8 weeks for non-birthing parents. • Flexible PTO and sick time that we actually encourage you to use. • Extensive holiday schedule, including company-wide week-long breaks in both summer and winter. • A supportive, collaborative team working on products that make a meaningful impact for families.