Social Creative Lead – Real-Time & Reactive

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $180k - $217k / year

⏰ Full Time

🟠 Senior

💻 Frontend Engineer / Web Developer

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Airbnb

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2007

✈️ Travel

📦 Logistics

🛍️ eCommerce

💰 Post-IPO Equity on 2020-12

Travel • Logistics • eCommerce

Airbnb is a global online marketplace that connects people looking for accommodation with hosts offering unique and diverse lodging options, often in residential properties. Users can book spaces ranging from one-bedroom apartments to entire homes and boutique hotels. Airbnb also offers experiences, allowing guests to book activities hosted by locals, providing an authentic travel experience.

📋 Description

• Monitor culture, conversation, and platform trends to identify real-time opportunities for Airbnb to show up • Concept, create, and publish content quickly, often within hours • Shoot, edit, write, and produce scrappy content when needed; lead others when scale is required • Partner with social, brand, communications, and legal teams to move ideas from concept to live execution quickly and responsibly • Balance speed with judgment, knowing when to act fast, elevate, or hold • Collaborate with creators, agencies, and internal teams to extend reactive ideas into broader moments • Define workflows and guardrails enabling fast, high-quality output • Mentor team members on craft, taste, and decision-making

🎯 Requirements

• Significant experience creating real-time or reactive social content for brands or media platforms • Strong track record of work tapping into culture and driving immediate engagement and conversation • Deep understanding of platform dynamics, trends, and algorithmic behavior, especially short-form video and feed-based environments • Proven ability to make and publish content quickly, with strong instincts for tone, voice, and relevance • Experience co-creating with creators, influencers, or talent in fast-moving environments • Ability to balance brand integrity with cultural participation • Experience working cross-functionally with brand, marketing, and communications teams in high-velocity settings • Strong creative instincts across writing, video, and visual storytelling • Excellent prioritization and decision-making skills under tight timelines • Collaborative “yes, and” mindset • Must work PST hours • Must live in a state where Airbnb, Inc. has a registered entity

🏖️ Benefits

• Bonus eligibility • Equity eligibility • Benefits • Employee Travel Credits • Remote work eligibility • Occasional office work or attendance at offsites, as agreed with the manager • Disability-inclusive application and interview accommodations