Performance Marketing Lead

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🔥 6 minutes ago

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Logo of Airtable

Airtable

501 - 1000 employees

🔌 API

🤝 B2B

⚡ Productivity

💰 Secondary Market on 2022-06

API • B2B • Productivity

Airtable is a platform that enables teams to build powerful work applications without the need for coding. It leverages shared data to streamline critical workflows for over 300,000 organizations, including 80% of the Fortune 100. Founded in 2013 and based in San Francisco, Airtable has established itself as a leader in the computer software industry, ranking high on the Forbes Cloud 100 and securing significant funding to fuel its growth.

📋 Description

• Own full-funnel paid campaigns across self-serve and enterprise, from awareness through conversion. • Stand up new acquisition programs from scratch (sponsorships, creator/UGC, influencer partnerships) and turn the ones that work into repeatable, durable engines. • Explore emerging paid channels, including agentic surfaces like AI answer engines and marketplaces, and define how Airtable shows up and wins there early. • Build and iterate on the post-click experience, including landing pages, offers, and messaging by audience and intent, so paid traffic actually converts. • Put agents and automations at the center of how the team operates. • Partner across lifecycle, web, GEO, and product to align on the full journey, not just the click or the signup. • Own the attribution and reporting that connect paid spend through activation and conversion all the way to revenue.

🎯 Requirements

• 7+ years in performance marketing, growth, or demand gen, ideally in B2B SaaS. • You've built new channels or programs from scratch and scaled them, not just optimized what already existed. • You use AI, automation, and agents in your own work today, and you default to building solutions rather than waiting for someone else to wire them up. • You have deep, hands-on command of core paid channels (Google, Meta, LinkedIn, Bing) and you run them efficiently at scale. • You move fast, operate well in ambiguity, and expand your own scope. • Analytical and experiment-driven. You'd rather build in-house muscle than lean on agencies.

🏖️ Benefits

• We offer a comprehensive benefit offerings • Restricted stock units

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