Senior Director – Paid Media

🔥 30 minutes ago

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Silverback Strategies

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

📣 Marketing

🤝 B2B

👥 B2C

Marketing • B2B • B2C

Silverback Strategies is a marketing agency that specializes in performance marketing. They focus on delivering measurable results through paid media campaigns, organic media strategies, and data intelligence. Their services include SEO expertise, content marketing, conversion rate optimization, analytics, reporting, and data visualization. The agency works with both B2B and B2C businesses, aiming to align marketing efforts with actual business impacts, rather than vanity metrics. They emphasize actionable insights and precise reporting to showcase the effectiveness of their campaigns.

📋 Description

• Act as the Media & Creative department’s ultimate authority on Paid Media best practices across search, social, and display platforms • Develop and execute a comprehensive media strategy across channels to drive successful performance marketing efforts for our clients. Ensure alignment with client's business goals, KPIs, and market trends • Continuously test new media channels and media strategies to enhance marketing performance and client value • Proactively contribute to new business pitches, demonstrating thought leadership and strategic vision • Act as a primary point of contact for some of the agency’s largest key clients. Build deep relationships and provide strategic insights by leading client performance discussions, offering cross-channel insights and innovative solutions • Delegate tactical execution/ad ops to junior teammates while maintaining awareness of account performance and what’s happening in-platform to ensure high levels of quality • Directly manage a small team of talented Associate Directors and act as the skip-level manager to a broader team of individual contributors. Coach individuals on performance and professional development to promote a positive, collaborative work environment • Work closely with your direct reports to set & roll out departmental initiatives and maintain high levels of quality assurance throughout the department • Take ownership of the personnel decisions within the Media & Creative department — confidently make informed decisions around hiring/firing and talent acquisition to ensure we have the “right people in the right seats.” • Spearhead the development and implementation of high-quality training; ensures the Media department remains cutting-edge in a rapidly changing landscape through continuous training and learning & development initiatives • Play the lead role in standardizing and continuously optimizing the agency’s processes for media planning and execution • Work closely with our Media Planning, Analytics, and Creative teams to ensure seamless campaign delivery and performance optimization. • Oversee the department’s P&L through budget allocations, financial forecasting, and performance analysis. Maintain the financial health of media portfolios, ensuring alignment with client objectives and agency capabilities. • Leads decision-making on team/individual utilization and resource planning

🎯 Requirements

• Candidates must have previously been in a leadership role (Director-level or equivalent) at an established digital marketing agency. • 8+ years of experience in performance media, with a proven track record in multi-channel strategy and execution • Deep experience with both paid search and paid social platforms. (Google, Meta, TikTok, and LinkedIn are the most important — any other platforms/channels are a plus!) • Proven track record of success in navigating a challenging Media and Creative landscape to drive innovation and evolve best practices at a departmental level • Exceptional leadership and people management skills. Must have experience managing diverse teams, building relationships with direct and skip-level reports, and spearheading complex projects impacting multiple stakeholders • Skilled and passionate about “taking charge” of the strategic direction of a team or department — comfortable working autonomously to drive success • Deep understanding of the consumer journey; highly adept at measuring media performance across all levels/stages of the funnel • Excellent communication and presentation skills; proven ability to engage and influence C-level executives and stakeholders • Experience managing department financials, P&L, and utilization / resource planning.

🏖️ Benefits

• Unlimited PTO • Comprehensive health, dental, and vision plans • Monthly Team Events and a fun, casual, inclusive company culture • Peloton digital membership • 12 weeks of Paid Parental Leave • Summer Fridays • 401(k) with Employer Match