Marketing Operations Specialist

🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟢 Junior

⚙️ Marketing Operations

🚫👨‍🎓 No degree required

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AlertMedia

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

AlertMedia is a company that provides comprehensive communication solutions for businesses, focusing on the ability to manage links, QR codes, and connections with audiences. Through the Bitly Connections Platform, they offer tools for URL shortening, QR code generation, and landing page creation, designed to help companies enhance customer engagement and streamline digital communication. With a focus on analytics and integrations with platforms like HubSpot and Canva, AlertMedia aims to improve the digital interaction in industries such as retail, healthcare, and financial services, making it easier for businesses to connect with their customers efficiently.

📋 Description

• Build, QA, deploy, and optimize end-to-end email campaigns in Marketo, including segmentation, personalization, A/B testing, deliverability checks, and scheduling • Own the email process through QA and delivery while collaborating with content, creative, events, lifecycle, customer marketing, product marketing, and demand generation teams • Build and maintain campaign infrastructure, workflows, templates, and smart campaigns • Create, maintain, and audit sales email sequences in Outreach • Drive stakeholder alignment and approvals as project manager for email campaigns • Manage operational tasks across Marketo and Salesforce, including list management, lead routing, forms, workflows, and data hygiene • Troubleshoot tracking discrepancies between Marketo and form submission data with web and development teams • Audit and optimize data flow between Marketo programs and Salesforce campaigns • Coordinate webinar and event logistics, registration, reminders, follow-up sequences, platform configuration, and lead handoff • Build and maintain standardized Marketo programs for webinars, events, and conferences • Set up and QA Salesforce campaigns, registration emails, calendar invites, and event communications • Maintain attribution tagging, reporting, and program success flags • Report on campaign performance, surface insights and anomalies, and communicate deliverability and list-quality issues • Use insights to inform A/B testing and continuous optimization with the Lifecycle Marketing Manager • Build repeatable campaign processes and documentation • Own execution of global campaigns across email, paid search, webinars, events, and account-based marketing • Coordinate email localization with EMEA reviewers • Pilot AI-aware workflow automation and partner with GTM Engineering to replace manual steps • Support Clay enrichment workflows and monitor GDPR, opt-in, unsubscribe, and database hygiene compliance

🎯 Requirements

• 1–2 years of experience in marketing operations, campaign management, demand generation, or email marketing, ideally at a B2B technology company • Hands-on experience with Marketo required • Experience with Salesforce, HubSpot, Zoho, or other CRM platforms for building emails, forms, lists, workflows, smart campaigns, and dynamic content • Strong attention to detail and QA mindset • Experience with audience segmentation, list hygiene, and email deliverability at scale • Solid organizational and project-management skills • Ability to work cross-functionally with marketing, sales, product marketing, and event teams • Reporting and analytics literacy, including translating campaign metrics into actionable summaries • Ability to own recurring operational work independently • Ability and desire to work in a fast-paced, challenging environment • Exceptional English communication skills, oral and written • Must have existing authorization to work in the U.S. without visa sponsorship now or in the future • Nice to have: familiarity with Clay and analytics tools • Nice to have: HTML/CSS skills for email troubleshooting • Nice to have: experience supporting a high-volume marketing team • Nice to have: familiarity with GDPR and email compliance requirements • Nice to have: experience with LLMs and AI-enabled operational workflows

🏖️ Benefits

• Competitive base salary • Company-wide bonus program • Generous and flexible time off • Parental leave policies • Medical, Dental, Vision and Life Insurance 100% paid for employees • 401K with generous company match • Amazing rewards and incentives • Opportunities for community service and giving back • Access to downtown Austin office with high-tech building gym and nearby running trails • Ongoing career development opportunities through the Learning & Development team • Meaningful work in a fast-moving, global company with an award-winning culture