Field Marketing Manager, Mass Market

🔥 28 minutes ago

🗽 New York – Remote

infoinfo

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🎡 Marketing

Where this job comes from

Posted on Algomarketing's careers page, not through a job board

First seen by Remote Rocketship 28 minutes ago

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Logo of Algomarketing

Algomarketing

51 - 200 employees

💼 Consulting

🤖 Artificial Intelligence

📣 Marketing

Consulting • Artificial Intelligence • Marketing

Algomarketing is a company that specializes in leveraging artificial intelligence to enhance marketing and sales processes. They unite AI-driven insights, MarTech, and SalesTech to drive growth, optimize sales, and amplify marketing efforts. Their services include AI & Analytics, Demand Generation, and optimizing technology stacks for better customer engagement. Algomarketing offers tailored solutions rather than one-size-fits-all, working on projects through project-led, services-led, or hybrid approaches. They have successfully helped global brands with localized marketing strategies and AI-driven budgeting tools. The company is known for its rapid innovation, strategic growth, and hosting industry webinars and events.

📋 Description

• Own end-to-end execution and optimization of mass market field programs, including virtual events, technical demos, regional dinners or experiences, and partner integrated activations • Build and manage a quarterly program calendar aligned to global campaign themes, product launches, and regional pipeline targets • Analyze multiple datasets and third-party intent signals via Demandbase to define audience segments, identify in-market accounts, and make data-driven program decisions • Write copy for event invitations, landing pages, email sequences, and follow-up nurtures • Support the marketing plan to meet or exceed segment pipeline contribution against quarterly targets • Track registration, attendance, engagement, and pipeline metrics; report insights and optimization recommendations to leadership weekly • Partner with Campaign Ops, DataOps, Marketing, and Sales to ensure programs are instrumented, targeted, and followed up on • Align with sales and BDR teams to enable marketing programs, elicit participation, and ensure timely lead follow-up • Manage external agencies and vendors as needed, including event spaces or restaurants • Maintain project management practices including timelines, briefs, status updates, and stakeholder communication • Oversee budget and track ROI • Document playbooks and best practices for repeatable, scalable execution

🎯 Requirements

• 5-8 years of B2B field marketing experience • Comfortable working with a large mid-market sales team and understanding the programs that drive pipeline at scale • Experience in SaaS/UCaaS/CCaaS or technology industry • Field experience with large mass market organizations where you had to scale programs in a remote environment • Demonstrated ability to execute multi-channel programs that drive measurable pipeline • Hands-on experience with marketing automation (Pardot, or equivalent) and CRM (Salesforce) • Comfort operating in a VERY fast-paced, matrixed environment where priorities shift and ambiguity is the norm • Excellent project management skills • Data-driven mindset with the ability to translate metrics into action • Experience with audience segmentation • Preferred: Experience using Tableau for reporting • Preferred: Familiarity with Zoom products • Preferred: Experience partnering with channel/alliance teams on co-marketing motions

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