B2B2C Marketing Lead – Contract

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏳ Contract/Temporary

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 15%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Summer

WebsiteLinkedInAll Job Openings

11 - 50 employees

💳 Fintech

👥 HR Tech

📚 Education

Fintech • HR Tech • Education

Summer is a company that partners with organizations, including employers, retirement providers, and financial institutions, to offer customized student loan and education assistance benefits. Their solutions aim to improve employee retention by offering savings through loan optimization, forgiveness programs, tax-free contributions, and retirement matching for student loan payments. Summer helps manage the entire process, including participant enrollment and reporting, ensuring efficient delivery of benefits. Their platform is particularly beneficial for HR teams in public sector and government entities, and aims to promote diversity, equity, inclusion, and belonging (DEIB) by supporting a diverse employee base.

📋 Description

• Design and execute digital campaigns driving resident enrollment in Summer's city and state programs • Own launch strategy from initial announcements through sustained digital enrollment campaigns • Build go-to-market plans for each city or state launch, including audience segments, channel mix, budget, timeline, and enrollment targets • Concept, launch, and optimize multi-channel campaigns across paid and organic social, search, creator partnerships, guerrilla, and non-traditional digital channels • Develop human-first messaging for distinct resident groups • Design co-branded campaigns with government partners and manage review and approval processes • Plan launch moments with the communications team, including announcement events, press outreach, and elected-official content • Source and manage local creators and influencers and cultivate user and partner spokespeople • Set up tracking and reporting tying spend to enrollments by channel, message, and geography • Share campaign results with Summer leadership and government partners • Run public claims through Summer's compliance review to avoid financial advice or overstated results

🎯 Requirements

• 6+ years of growth, digital, or B2B2C/B2C marketing experience • Proven track record of driving high-volume consumer action or enrollment through paid and organic channels • Track record of outside-the-box campaign concepts, testing non-traditional formats, and engaging audiences innovatively • Hands-on experience planning and managing paid social budgets on Meta, TikTok, and YouTube • Hands-on experience with paid search on Google • Ability to track conversion pathways from first touch to completed enrollment and translate performance data into actionable campaign pivots • Ability to make complex subjects such as finance or student loans simple, accessible, and exciting to everyday consumers • Hands-on experience briefing, negotiating, and running performance-driven creator campaigns • Comfort navigating multi-stakeholder approval processes and working alongside partner or client teams

🏖️ Benefits

• Contract engagement for an 8-month initial term, with the option to extend as more cities and states launch • Remote work arrangement • Occasional travel to partner launches and events