Direct Mail Marketing Manager – Credit Card

🔥 13 hours ago

🏄 California – Remote

🏄 California – Remote

💵 $55 - $63 / hour

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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SoFi

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

🛡️ Insurance

💼 Consulting

💸 Finance

Insurance • Consulting • Finance

SoFi is a leading personal finance company that provides a comprehensive range of financial services. These services include student loan refinancing, mortgages, personal loans, credit cards, and banking solutions. SoFi also offers investing services such as active investing, robo investing, and access to IPO investing. As a member-centric organization, SoFi provides exclusive benefits to its members, including financial planning, member rewards, and discounts on loans. Additionally, SoFi offers insurance solutions like auto, life, and cyber insurance. The company aims to help individuals achieve financial independence and manage all their finances in one place, seamlessly integrating services into a single user-friendly platform.

📋 Description

• Manage the end-to-end direct mail creative process for SoFi Credit Card, from strategy and planning through creative development, stakeholder review, approval, production, and tracking • Lead creative strategy, quarterly planning, audience planning, segmentation, personalization, measurement requirements, testing plans, and campaign briefs • Own the creative roadmap and partner with the creative agency on messaging, visual storytelling, offers, branding, and calls to action • Serve as day-to-day campaign lead and primary liaison among Product Marketing, creative and data strategy agencies, Marketing Data Science, internal stakeholders, and print vendors • Translate approved strategies into campaign plans, creative briefs, testing plans, and production requirements • Manage monthly direct mail tests, creative variations, campaign timelines, production calendars, assets, versioning, samples, dependencies, risks, and bottlenecks • Maintain campaign matrices and verify targeting and personalization information before each drop • Lead weekly status meetings and stakeholder action-item follow-up • Lead Compliance and Legal review processes and quality control for direct mail materials • Manage campaign production and postage costs within budget • Evaluate campaign and creative test results and translate data into optimization recommendations • Lead weekly performance updates and monthly reporting to Product Marketing and cross-functional stakeholders • Maintain competitive direct mail intelligence and share insights with the Marketing organization

🎯 Requirements

• Bachelor's degree with 4+ years of project management experience, preferably supporting direct mail or other marketing campaigns within financial services or another highly regulated industry • Experience partnering with cross-functional teams to execute complex, multi-channel campaigns and operational initiatives • Experience managing high-volume direct mail, CRM, lifecycle, or integrated marketing creative execution, ideally within financial services, credit cards, banking, or another highly regulated industry • Strong project and production management skills • Proficiency in Google Workspace, particularly Google Sheets, Docs, Slides, Gmail, and Calendar, Tableau, and Snowflake • Experience building and maintaining detailed trackers and production workflows • Strong understanding of creative development, production, version control, review/approval processes, and vendor management • Experience working directly with Legal, Compliance, Creative, Marketing, Analytics, Data, and external production vendors • Strong attention to detail and ownership • Comfort working in a test-and-learn environment using campaign performance data • Excellent communication and organizational skills • Financial services or credit card marketing experience strongly preferred, particularly familiarity with regulated marketing, compliance reviews, disclosures, and credit-related communications

🏖️ Benefits

• Comprehensive and competitive benefits • Equal employment opportunities • Reasonable accommodations for candidates with physical or mental disabilities