Web Analytics, Technical Marketing Specialist

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $60 - $70 / hour

⏳ Contract/Temporary

🟢 Junior

🟡 Mid-level

🎡 Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 1%

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Logo of Digital Reach Agency

Digital Reach Agency

11 - 50 employees

💼 Consulting

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

Digital Reach Agency is a strategic digital marketing firm specializing in B2B enterprises. They offer comprehensive digital strategies covering brand strategy, creative UX design, web development, marketing automation, and revenue operations. Their services focus on enhancing client pipelines, brand messaging, demand generation, and RevOps initiatives to drive lead volume and convert opportunities. They leverage technologies like CRM, SEO, email marketing, and business intelligence to ensure tailored, data-driven approaches for each client's go-to-market motion.

📋 Description

• Support analytics, tracking, CMS, technical SEO, and general web implementation tasks across client websites • Implement, test, and deploy tags, triggers, and variables in Google Tag Manager • Configure and troubleshoot GA4 events, conversions, custom dimensions, reports, and dashboards • Set up and validate conversion tracking for Google Ads and other advertising platforms • Troubleshoot tracking, dataLayer, attribution, sequencing, timing, and marketing technology integration issues • Write and maintain lightweight JavaScript and debug custom scripts • Support privacy and consent implementations, including Consent Mode and CMP integrations • Perform website QA, browser testing, technical troubleshooting, performance audits, and site-speed audits • Implement and validate structured data/schema markup and assist with technical SEO tasks • Update content and configuration in CMS platforms, including publishing blog posts and updating pages • Assist with redirects, metadata, sitemap/indexation issues, and routine website maintenance • Communicate findings and document completed work in internal workflows such as Asana and Slack • Work independently on assigned tasks through implementation, QA, and documentation while collaborating with web development, analytics, and digital marketing teams

🎯 Requirements

• 2+ years hands-on experience with Google Tag Manager and Google Analytics 4 • Strong understanding of GTM fundamentals, including tags, triggers, variables, dataLayer, and custom HTML implementations • Experience configuring GA4 events, key events/conversions, custom dimensions, and reports • Solid JavaScript knowledge, particularly for analytics, tracking, and lightweight website implementations • Working knowledge of HTML and CSS • Ability to debug technical issues using browser DevTools, including the console, network requests, cookies, and dataLayer • Familiarity with Google Ads, LinkedIn, Meta, Microsoft Ads, and similar advertising and marketing platforms • Experience working within CMS platforms such as WordPress, Webflow, Sanity, or similar systems • General understanding of technical SEO concepts, including structured data, redirects, metadata, sitemaps, and indexation • Familiarity with Google PageSpeed Insights and Lighthouse • Strong attention to detail and a methodical approach to implementation and QA • Ability to work independently, manage asynchronous tasks, and learn unfamiliar platforms when necessary • Ability to document technical work and communicate findings to technical and non-technical team members • Nice-to-have: experience with HubSpot, Marketo, Pardot, server-side Google Tag Manager, Looker Studio, cookie compliance, Consent Mode, CMP platforms, JSON-LD, Screaming Frog, SEMrush, Ahrefs, embedded forms, third-party scripts, hosting/deployment platforms, agency client websites, distributed teams, and asynchronous project management workflows

🏖️ Benefits

• Employee well-being is a priority • Growth and learning in the workplace • Part-time contractor engagement, as needed • 2–20 hours per week based on available assignments

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