Demand Generation Manager

🔥 4 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Align Technology

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1997

🏥 Healthcare

🏭 Manufacturing

🧬 Biotechnology

💰 $105M Series D on 2000-06

Healthcare • Manufacturing • Biotechnology

Align Technology is a global medical device company that is changing lives through better smiles. The company reimagines and reinvents orthodontic and restorative treatment delivery for millions of people worldwide with its advanced technology solutions such as the Invisalign® System, the most advanced clear aligner system trusted by approximately 18. 9 million people globally. Align Technology also offers iTero™ intraoral scanners to enhance the dental practice experience by improving clinical precision and patient interaction. As a leading player in its industry, Align Technology is committed to international expansion and strategic growth while fostering a diverse and innovative work culture.

📋 Description

• Own end-to-end execution of paid media programs across key demand channels, including paid search, paid social, display, retargeting, and content syndication — optimizing each for brand visibility and pipeline contribution • Analyze campaign and pipeline performance on a regular basis, identifying trends, gaps, and optimization opportunities; present findings and recommendations to marketing leadership and cross-functional stakeholders • Manage a multi-million dollar demand generation budget; track spend pacing, reallocate investment toward higher-performing channels, and maintain accountability to pipeline targets • Test and evaluate emerging or underutilized channels — including podcast sponsorships, newsletters, virtual events, and third-party lead programs — to identify incremental pipeline opportunities • Maintain a structured testing cadence across creative, messaging, audience segments, and landing page experiences to drive continuous performance improvement • Partner with GTM Operations to ensure proper lead routing, attribution tracking, and CRM hygiene

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, Advertising, or other relevant field • 3+ years of B2B demand generation or digital marketing experience • Hands-on experience managing search ads, social ads, and other paid media channels both in-house and through agency partners • Proficiency in Salesforce for pipeline tracking and reporting; experience with a marketing automation platform such as Pardot • Comfort managing a multi-million dollar advertising budget, including spend tracking and channel-level reallocation decisions • Exposure to the cybersecurity, compliance, or professional services industry is a plus

🏖️ Benefits

• Healthcare, Dental, and Vision Benefits • Employer Paid Life Insurance and Disability Insurance • EAP - Employee Assistance Program • Pet Insurance • 401(k) Plan with Employer Matching • Competitive Bonus Structure • Home Office Reimbursement • Certification Reimbursement • Personalized Career Coaching • Generous Paid Time Off • Paid Office Closure December 25-January 1 • Vacation Bonus • Summer Hours