Senior Director, Corporate Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Align Technology

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1997

🏥 Healthcare

🏭 Manufacturing

🧬 Biotechnology

💰 $105M Series D on 2000-06

Healthcare • Manufacturing • Biotechnology

Align Technology is a global medical device company that is changing lives through better smiles. The company reimagines and reinvents orthodontic and restorative treatment delivery for millions of people worldwide with its advanced technology solutions such as the Invisalign® System, the most advanced clear aligner system trusted by approximately 18. 9 million people globally. Align Technology also offers iTero™ intraoral scanners to enhance the dental practice experience by improving clinical precision and patient interaction. As a leading player in its industry, Align Technology is committed to international expansion and strategic growth while fostering a diverse and innovative work culture.

📋 Description

• Own A-LIGN’s global brand strategy, including architecture, corporate positioning, messaging framework, and verbal identity • Define and maintain messaging hierarchy across corporate, service line, industry, and persona-level messaging • Plan and lead brand marketing campaigns with Demand Generation and Product Marketing • Own brand health measurement and present performance recommendations to executive leadership • Conduct research into industry trends, customer insights, and the competitive landscape • Govern trademark, logo use, partner and co-branding standards, and public claims with Legal • Own external communications strategy, including press releases, media relations, and announcement planning • Build and run LinkedIn and social programs across corporate, executive, and practitioner voices • Direct corporate and executive thought leadership programs • Build and run awards and speaking programs • Partner with executive leadership on media and speaking preparation, bylines, and executive social presence • Amplify external news and company milestones to employees through internal channels • Serve as final reviewer for external-facing communications • Lead crisis and reputation management and cross-functional crisis response • Lead the creative function, including design standards, briefing structure, review cadence, and production processes • Hire, develop, and lead the creative design team and manage agency, freelance, and production partners • Own brand guidelines, visual identity, and templates • Evaluate and adopt AI-enabled design and workflow tools • Build self-service creative capabilities, including templates, brand asset libraries, and intake workflows • Align with Product Marketing on video and multimedia production • Build and lead the corporate marketing team across communications, brand, and creative • Set the annual corporate marketing plan, priorities, and KPIs • Manage the corporate marketing budget and external resources • Lead messaging and communications planning for acquisitions, leadership changes, service launches, and rebrands

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Design, Business, or other relevant field • 10+ years of corporate marketing, communications, brand, or creative experience • 4+ years leading and developing teams • Proven track record of building and executing brand and communications strategies that delivered measurable business results in a B2B environment • Experience leading corporate communications, brand, and creative functions, including direct management of designers and communications professionals • Experience managing external agencies, freelancers, and production partners against scope, budget, and quality standards • Experience leading executive visibility, media relations, and crisis or issues communications, including working directly with C-suite leaders and PR agencies • Hands-on experience adopting AI tools and self-service workflows to improve creative or communications productivity while protecting brand quality • Proficiency with social media, media monitoring, creative production tools, and reporting platforms used to measure brand, reputation, and communications performance • Exceptional writing and editing ability • Strong creative point of view and ability to direct design and brand creative work • Ability to translate brand, communications, and reputation activity into commercial metrics and build performance dashboards • Highly organized approach to creative and communications work, including briefs, calendars, review cycles, and clear ownership • Sound judgment, composure under pressure, and executive presence • Effective cross-functional collaboration skills • Self-motivated and comfortable operating in a fast-moving environment • Strong attention to detail

🏖️ Benefits

• Healthcare, Dental, and Vision Benefits • Employer Paid Life Insurance and Disability Insurance • EAP - Employee Assistance Program • Pet Insurance • 401(k) Plan with Employer Matching • Competitive Bonus Structure • Home Office Reimbursement • Certification Reimbursement • Personalized Career Coaching • Generous Paid Time Off • Paid Office Closure December 25-January 1 • Vacation Bonus • Summer Hours