Field Marketing Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $125k - $143k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Hyland

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

☁️ SaaS

🏢 Enterprise

B2B • SaaS • Enterprise

Hyland is a company that provides a collaborative community platform for its customers and partners, offering access to resources such as products, solutions, and updates. The platform enables users to share feedback, ask questions, and connect with each other, fostering operational knowledge and organizational value. Hyland Community aims to enhance user experience by facilitating interaction between experts and community members.

📋 Description

• Develop and execute regional field marketing strategies, campaigns, and events aligned with business goals • Identify target accounts and segments and create tailored programs that drive brand awareness, engagement, lead generation, and pipeline growth • Plan and oversee regional events, ancillary events, user forums, executive roundtables, and dinners • Design pre-event and post-event engagement strategies to maximize attendance, participation, and lead conversion • Create targeted account-based marketing programs using multi-channel digital programs, website personalization, gifting, and conversational email • Collaborate with sales leaders, SDRs, account executives, campaign strategy, product marketing, and solution marketing teams • Lead seller awareness communication and enablement efforts • Manage the regional marketing budget, optimize spending, maximize ROI, and achieve KPIs • Define end-to-end revenue management processes and service-level agreements with SDRs • Track and analyze program performance, report on ROI, recommend optimizations, and monitor sales pipeline health • Share knowledge and coach team members on best practices and market trends • Mentor, train, and provide feedback to team members • Evaluate, select, and manage vendors for local field marketing programs

🎯 Requirements

• Bachelor's degree or equivalent experience • Five or more years in B2B marketing • Three or more years of field marketing experience • Proven record of putting customer experience at the forefront of campaign and program planning • Successful record of enabling and partnering with sales to achieve revenue goals • Excellent written and verbal communication skills • Strong cross-functional project management, organizational, multitasking, and time management skills • Ability to influence, motivate, and mobilize team members and business partners • Experience creating and implementing successful marketing programs in relevant markets • Experience with account-based marketing (ABM) programs and multi-channel digital programs • Strong critical thinking and problem-solving skills • Strong business and technology acumen • Experience in marketing performance analytics, data visualization, and business intelligence tools for intent signal visibility • Strong collaboration and negotiation skills • Up to 25% travel time required • Experience with audience segmentation management and revenue management processes and SLAs • Experience evaluating, selecting, and managing vendors • Experience sourcing and managing marketing technology and ensuring compliance with local data privacy regulations • Experience with marketing automation, CRM/Salesforce, content management, and event management platforms • Ability to mentor, coach, train, and provide feedback

🏖️ Benefits

• Career development resources • Wellbeing programs • Innovation practices • Inclusive workplace • Employee initiatives and giving campaigns