Senior Marketing Manager – Healthcare

🔥 1 minute ago

🏈 Ohio – Remote

🏈 Ohio – Remote

💵 $102k - $170k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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McKesson

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1833

💼 Consulting

📦 Logistics

🏥 Healthcare

Consulting • Logistics • Healthcare

McKesson is a diversified healthcare leader specializing in pharmaceutical distribution, medical supplies, and healthcare services. Their solutions facilitate patients' access to life-changing therapies, support efficient operations for pharmacies, health systems, and clinics, and address critical issues such as drug shortages through a resilient supply chain. McKesson provides comprehensive services such as pharmacy management software, consulting, and technology solutions for specialty practices, focusing on improving health outcomes and advancing the pharmaceutical industry. They work closely with biopharma companies to enhance medication access, adherence, and commercialization while supporting oncology and biopharma practices through data-driven insights and real-world evidence.

📋 Description

• Develop and execute product marketing strategies for pharmacy, PBM, and payer-focused solutions • Translate customer needs, market dynamics, business goals, and product strategies into engagement and adoption plans • Identify opportunities to enhance customer engagement, market differentiation, and product adoption • Establish product marketing priorities and success metrics aligned with business objectives • Activate go-to-market strategies through paid, earned, and owned channels, including industry events, conferences, and digital campaigns • Build expertise in pharmacy, PBM, and health plan market trends, customer workflows, and competitive landscapes • Partner with research and insights teams to gather and synthesize customer, market, competitive, and performance insights • Represent customer and market perspectives across product, marketing, and business discussions • Identify emerging industry trends, risks, and opportunities influencing business or product strategy • Develop differentiated positioning, value propositions, and messaging frameworks • Translate complex product capabilities into clear, customer-focused value stories • Ensure consistency and governance of messaging across customer-facing content, channels, and AI-assisted content creation • Partner with Product, Brand, Sales, Legal, and Compliance teams to deliver effective and compliant communications • Create sales enablement resources, including messaging frameworks, value stories, and competitive guidance • Leverage field feedback and performance data to improve messaging effectiveness and customer adoption • Define, monitor, and optimize product marketing performance metrics tied to engagement, adoption, and business outcomes • Apply qualitative and quantitative insights to improve marketing strategies, messaging, investments, and enablement programs • Utilize generative AI and emerging technologies to enhance research, insight generation, messaging development, experimentation, and workflow efficiency

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Healthcare Administration, or a related field • 8+ years of experience in product marketing, healthcare marketing, go-to-market strategy, marketing strategy, or a related discipline • Demonstrated success developing product marketing, positioning, messaging, audience engagement, and adoption strategies for complex products or solutions • Strong understanding of customer insights, market analysis, and competitive intelligence • Proven ability to influence decisions and lead cross-functional initiatives in a matrixed organization • Experience applying generative AI or related technologies to marketing research, positioning, messaging, performance analysis, or process improvement • Strong business acumen, analytical thinking, and strategic decision-making skills • Exceptional written, verbal, presentation, and stakeholder management abilities • Experience translating customer and market insights into actionable business recommendations • Ability to manage ambiguity, balance competing priorities, and operate independently in a fast-paced environment • Samples or a portfolio of past work would be helpful

🏖️ Benefits

• Competitive compensation package • Annual bonus may be offered • Long-term incentive opportunities may be offered • Benefits through McKesson’s Total Rewards