Senior Director of Creative, Digital & Marketing Systems

Job not on LinkedIn

🔥 13 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Aline

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

☁️ SaaS

🤝 B2B

Healthcare • SaaS • B2B

Aline is a software company that provides a connected, cloud-based platform for senior living operators. Aline combines CRM and marketing tools, resident care and clinical workflows (including eMAR and care plans), dining and point-of-sale solutions, and financial systems (leasing, billing, payments, accounting) to streamline admissions, daily care, operations, and revenue management across assisted living, independent living, memory care, and skilled nursing communities. The platform emphasizes integrations (100+ partners), workflow automation, and analytics (Aline Intelligence) to reduce manual handoffs and improve outcomes for operators, caregivers, residents, and families. Aline serves thousands of senior living communities and positions itself as a B2B SaaS provider focused on healthcare operations for the senior living market.

📋 Description

• Lead Aline's adoption of AI tools across the marketing function, identifying where AI can accelerate content creation, campaign execution, personalization, and workflow automation • Stay ahead of the evolving AI and answer engine optimization (AEO) landscape and bring recommendations to marketing leadership • Set standards for responsible AI use within marketing, with quality controls and brand guardrails • Own Aline's marketing technology stack, including marketing automation, campaign tooling, and Salesforce CRM integrations • Configure systems for efficient campaign execution, accurate tracking, and clean data flows into GTM reporting • Serve as the primary marketing stakeholder for tech stack decisions, vendor relationships, and tool evaluations • Own creative output across brand design, sales collateral, product marketing assets, event materials, and campaign creative • Manage internal creative resources and/or agency relationships • Ensure creative output adheres to brand standards and communicates Aline's positioning clearly and consistently • Own Aline's website, including architecture, content strategy, performance optimization, and ongoing development • Execute website enhancements, new page builds, and technical improvements • Ensure the website supports SEO/AEO goals and converts visitors into pipeline • Partner with Corporate Marketing on content strategy and RevOps on conversion optimization and A/B testing • Oversee multimedia and video production strategy, including customer stories, explainer content, event recordings, and social-ready video

🎯 Requirements

• 10+ years of progressive experience in creative, digital marketing, or marketing leadership within B2B SaaS, with meaningful exposure to marketing technology and systems • High creative standards and a strong portfolio of brand, campaign, and digital work • Fluency with marketing automation platforms (HubSpot or equivalent) and CRM integration (Salesforce); you don't need to be an admin, but you need to know how the pieces fit together • Proven experience adopting and scaling AI tools to accelerate marketing workflows: content, creative, campaign operations, or analytics • Experience managing web development and creative functions, including agency relationships • Experience in a PE-backed or high-growth environment preferred • Senior living, healthcare technology, or vertical SaaS experience a plus but not required • Bias toward action - you see inefficiency and fix it; you see a creative gap and fill it • Collaborative and cross-functional by nature; you build systems and assets that serve the entire GTM team, not just marketing • High ownership mentality; you set the standard for the team and hold it