Digital Marketing Leader

Job not on LinkedIn

🔥 0 minutes ago

🌵 Arizona, California, +13 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🎰 Nevada – Remote 🗽 New York – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🍂 Massachusetts – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote

💵 $140k - $160k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 0%

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WeLink

WebsiteLinkedInAll Job Openings

51 - 200 employees

WeLink is a rapidly-growing, next-generation wireless internet service provider. Using a unique "wireless fiber" approach, we expand the reach of traditional fiber to deliver gigabit-speed internet to homes and businesses.

📋 Description

• Own and execute WeLink's marketing strategy across consumer, community, and government-funded initiatives • Develop integrated marketing plans, budgets, timelines, and KPIs supporting market expansion, brand awareness, lead generation, and subscriber growth • Identify opportunities to reach target audiences, improve customer acquisition, and increase marketing effectiveness • Lead paid digital advertising across Google, Meta, and other relevant platforms • Develop and test audience targeting, geographic targeting, creative, messaging, and promotional strategies • Monitor and optimize CPL, CAC, conversion rates, and ROI • Use campaign data, customer insights, and market trends to improve and scale successful initiatives • Partner with sales and operations teams to strengthen lead management, conversion, and customer acquisition processes • Improve landing pages, website messaging, user experience, and conversion paths • Lead SEO initiatives and explore AI-driven search, AEO, and GEO opportunities • Monitor website analytics, traffic sources, user behavior, and conversion performance • Lead marketing strategy and execution for the Los Angeles County Broadband Network and other market expansion initiatives • Coordinate integrated local campaigns, direct mail, outdoor advertising, community events, and neighborhood outreach • Develop local subscriber acquisition strategies, promotional messaging, and campaign materials • Build relationships with community organizations, local partners, and project stakeholders • Plan and promote community events, coordinate logistics, and implement lead follow-up strategies • Manage marketing budgets, advertising spend, vendor relationships, and campaign production schedules • Obtain vendor quotes, coordinate deliverables, review invoices, and monitor spending • Maintain campaign plans, creative assets, marketing calendars, and project documentation • Establish and maintain marketing KPIs • Evaluate digital and offline channel performance and provide actionable recommendations • Prepare performance updates and strategic recommendations for company leadership • Report directly to the CEO

🎯 Requirements

• Demonstrated experience leading digital marketing strategy and executing campaigns that generate measurable business results • Strong knowledge of paid advertising platforms, particularly Google Ads and Meta Ads • Experience with SEO, website optimization, landing pages, analytics, and conversion rate optimization • Ability to interpret marketing data, evaluate campaign effectiveness, and make data-driven decisions • Strong understanding of customer acquisition, lead generation, audience targeting, and performance marketing • Experience managing marketing budgets, external vendors, creative resources, and multiple projects simultaneously • Excellent communication, project management, and cross-functional collaboration skills • Balance of strategic thinking and hands-on execution • Expertise in the full Adobe Creative Suite and Google Suite tools

🏖️ Benefits

• Medical insurance, including an employer HSA contribution • Dental and vision insurance • Short-term and long-term disability coverage • 401(k) with company match • Paid time off (PTO) • Ability to work remotely from the following states: Arizona, California, Colorado, Florida, Georgia, Massachusetts, Nevada, New York, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia