Digital Marketing, Lead Generation Director

🔥 6 minutes ago

🇺🇸 United States – Remote

💵 $105k - $145k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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HighTechLending, Inc

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2007

💸 Finance

🏠 Real Estate

Finance • Real Estate

HighTechLending, Inc. is a consumer mortgage lender that offers home lending products and services, including retail home loans, loan refinancing, reverse mortgages, and a flexible HELOC product called EquitySelect. The company’s site presents loan estimate tools, state licensing information and contact/pay online options, and identifies itself as an Equal Housing Lender (NMLS #7147) and “Trusted since 2007.

📋 Description

• Develop and execute digital marketing strategies focused on generating high-quality leads and driving business results. • Manage and optimize campaigns throughout the digital marketing funnel, from initial click through lead, application and conversion. • Monitor lead volume, lead quality, conversion rates, acquisition costs and other key performance metrics. • Identify opportunities to improve lead generation and overall marketing efficiency. • Develop and execute SEO strategies; conduct keyword research and optimize website content and landing pages. • Manage and optimize paid search campaigns, including Google Ads; develop keyword strategies, ad copy and campaign structures. • Monitor budgets, cost per lead and conversion rates; test and optimize campaigns to improve performance and return on advertising spend. • Analyze website and landing-page performance to increase conversions and make changes to landing pages. • Test headlines, forms, CTAs, layouts and flow. • Develop and manage A/B and split testing of website pages, messaging, forms, calls-to-action and other elements. • Identify where prospects are dropping out of the funnel and fix issues. • Use Google Analytics/GA4, advertising platforms and other tools to measure campaign performance and track conversions from leads to applications and funded loans. • Build and maintain reporting on key digital marketing KPIs, including spend, cost per lead, lead quality, applications and funded-loan conversion rates. • Track and analyze conversions and recommend actions that improve performance. • Communicate campaign results and connect marketing activity to revenue and funded-loan outcomes.

🎯 Requirements

• 5+ years of hands-on digital marketing experience with a strong focus on lead generation and performance marketing. • Proven experience generating and improving the quality of digital leads. • Hands-on experience with SEO, SEM/paid search, including Google Ads, Google Analytics/GA4, Meta/social media advertising and keyword strategy. • Experience analyzing, improving and fixing landing pages to increase conversions. • Experience with A/B testing and conversion-rate optimization. • Highly metrics-driven with the ability to understand data and improve performance. • Ability to work independently, prioritize projects and take ownership from strategy through execution. • Experience in financial services, mortgage, lending or another regulated industry.