Digital Marketing Manager

Job not on LinkedIn

🔥 9 minutes ago

🌐 United States, United Kingdom – Remote

🇺🇸 United States – Remote 🇬🇧 United Kingdom – Remote

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Luminos Fund

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

📚 Education

🤝 Non-profit

🌍 Social Impact

Education • Non-profit • Social Impact

Luminos Fund is a charitable organization dedicated to providing educational opportunities for vulnerable children, particularly in low-income countries in Sub-Saharan Africa. Through innovative, community-based programs, Luminos helps out-of-school children catch up on foundational literacy and numeracy skills using a joyful and engaging learning approach. Their initiatives focus on training local teachers, engaging parents, and partnering with governments and local organizations to ensure sustainable educational success.

📋 Description

• Build Luminos’ online individual giving strategy and launch a dedicated online individual giving program • Develop donor messaging, segmented content, calls to action, and communication frequencies • Create post-giving engagement plans covering gift acknowledgment, welcome and onboarding journeys, impact updates, and second-gift and recurring-giving invitations • Manage Luminos’ presence on third-party online giving platforms and track gifts and donor data in Salesforce • Plan and execute email marketing campaigns in Mailchimp, including donor appeals, supporter journeys, and event communications • Build and maintain audience segments, automated journeys, and A/B tests • Lead digital outreach for fundraising and awareness campaigns from targeting and channel planning through launch, optimization, and follow-up • Coordinate email, social media, landing pages, and partner amplification • Manage social media channels, including content calendars, post drafting, scheduling, publishing, community engagement, and performance tracking • Adapt stories, research, video, and event content into platform-specific posts and campaigns • Identify creators, advocates, and digital partners and build relationships to extend Luminos’ reach • Enhance the donor path across campaign landing pages, email sign-up forms, donation pages, and giving flows • Coordinate updates to campaign and fundraising pages • Analyze supporter engagement across channels using Salesforce and other tools • Set online giving, social, email, web, and digital fundraising goals and report on reach, engagement, audience growth, conversions, revenue, and retention • Align marketing activity with organizational messaging, program evidence, and the communications calendar • Recommend and conduct focused digital marketing experiments

🎯 Requirements

• Bachelor's degree required • 5 years of progressively senior professional experience in digital marketing, communications, or fundraising • Proven experience with email marketing platforms, strongly preferably Mailchimp, including audience expansion and segmentation • Experience with Salesforce or a comparable CRM, including using data to track engagement and inform strategy • Experience using AI tools to achieve goals and streamline workflows, such as Claude • Experience building or growing online individual giving or digital fundraising programs, with a track record of increasing donors and donor retention • Demonstrated experience managing social media accounts and content calendars across major platforms, in real-time, with accuracy, and with urgency • Exceptional writing and editing skills, with the ability to adapt tone and messaging for different audiences • Comfort with analytics and reporting tools, and a data-informed approach to decision-making • Excellent organizational skills and ability to manage multiple projects and deadlines simultaneously • Interest in global education, evidence-based approaches to learning, and locally led development • Strong interpersonal skills and ability to collaborate effectively across teams and time zones • Experience with online donation platforms, such as Fundraise Up, and basic design tools, such as Canva, is a plus • Experience working with celebrities, influencers, partners, and/or paid digital campaigns is a plus

🏖️ Benefits

• Full-time employment • Occasional travel may be required • Equal opportunity employer committed to diversity and inclusion