Digital Marketing Manager, Contrast Media Portfolio

🔥 3 minutes ago

🇺🇸 United States – Remote

💵 $108k - $162k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🌐 Digital Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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GE HealthCare

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1892

🏥 Healthcare

💊 Pharmaceuticals

Healthcare • Medical Technology • Pharmaceuticals

GE HealthCare is a leader in precision care, dedicated to providing innovative technologies and integrated solutions that enhance healthcare services. As a stand-alone company, it focuses on imaging, ultrasound, and healthcare IT, empowering clinicians and improving patient outcomes through advanced medical technologies and personalized care solutions. With a significant investment in research and development, GE HealthCare aims to transform healthcare by making hospitals more efficient and therapies more precise.

📋 Description

• Develop and execute targeted digital marketing campaigns and programs supporting portfolio priorities, customer engagement, lead generation, and revenue growth • Activate segmented and personalized outreach across paid search, retargeting, programmatic media, targeted display, email, social media, content marketing, and other digital channels • Manage and optimize the digital marketing technology stack, including CRM, marketing automation, content and asset management, analytics, digital advertising, and AI-enabled solutions • Improve system integration, data flow, governance, usability, and adoption with stakeholders • Maintain the Contrast Media Portfolio digital ecosystem across websites, social platforms, email programs, digital advertising, and other customer touchpoints • Ensure digital experiences align with portfolio strategy, brand standards, customer needs, and channel best practices • Translate business objectives into integrated digital campaign plans with Brand Management and Marketing Communications • Define and monitor campaign KPIs including traffic, engagement, conversion, lead progression, cost per conversion, and customer journey performance • Use dashboards, A/B testing, contact management, and campaign analytics to identify insights and optimize investment • Collaborate with Sales and commercial partners on lead management and demand-program alignment • Support lead capture, routing, nurturing, follow-up, and feedback processes • Ensure digital marketing activities comply with data privacy requirements, industry standards, GE HealthCare policies, and promotional review processes • Provide creative input and content guidance for campaigns, launches, and events • Partner with cross-functional teams and external agencies • Act as a resource for colleagues with less digital marketing experience • May lead small to medium-sized projects with defined risk and resource requirements

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, Data Analytics, Computer Science, or a related field • 7+ years of experience in digital marketing, marketing operations, revenue marketing, marketing automation, digital customer marketing, or a related field • Experience preferably in the pharmaceutical or healthcare industry • Proven track record managing and supporting multi-channel marketing campaigns from planning through execution, measurement, and optimization • Hands-on experience with CRM, marketing automation, analytics, or related marketing technology • Strong organizational, communication, analytical, project management, and problem-solving skills • Knowledge of regulated promotional environments, digital privacy, consent, and compliant marketing practices preferred • Experience with Salesforce, Marketo, Adobe Experience Cloud, Power BI, Tableau, HubSpot, Eloqua, Knak, or comparable tools preferred • Familiarity with AI-enabled tools for personalization, campaign optimization, workflow efficiency, predictive insights, and real-time data analysis • Experience integrating digital tools and platforms • Ability to monitor, measure, and report on digital marketing performance • Exceptional project management, budgeting, prioritization, and organizational skills • Strong written and verbal communication, negotiation, influencing, and problem-solving capabilities • Ability to exercise sound judgment and propose solutions outside standard parameters • Legally authorized to work in the United States • GE HealthCare will not sponsor individuals for employment visas

🏖️ Benefits

• Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI) • Medical, dental, and vision insurance • Paid time off • 401(k) plan with employee and company contribution opportunities • Life, disability, and accident insurance • Tuition reimbursement • Professional development • Competitive compensation • Drug screen as applicable